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Scarefest 2015

AndrewH said:
by the time they add food in and any merch you are talking about nearly £200 for a day out!!!
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I see where you're coming from, but I would find it extremely hard to spend £50 on food and merch alone. The prices are high but not that high. :p
 
Tom.B said:
I see where you're coming from, but I would find it extremely hard to spend £50 on food and merch alone. The prices are high but not that high. :p
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I think if you didn't have an annual pass and you were only an occasional visitor then you could easily spend that. Taking into account other paid mazes as well.
 
It would be fine if the £99/£125 included park entry, that would at least give it more appeal.

Plus if it's more than just a scare maze as people have said then marketing should really make it more clear so the price can make more sense.
 
James said:
Plus if it's more than just a scare maze as people have said then marketing should really make it more clear so the price can make more sense.
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I don't think marketing are doing a great job of selling it if I'm honest.
 
Personally thinking about doing it as a whole scarefest looks rather good this season
 
It is sub terra. Literally with a different banner. Is operation lockdown the daytime maze or the 2 hour super-experience?
 
The video is fine, its existing footage but it's good footage so why not re-use it.
 
This is sad because, a department in Towers come up with a great experience, but marketing ruin it. I really don't like the marketing department as of late, I feel their direction is so lost and bland.

Say what you want about Morwenna but you could guarantee that this would be well known extreme premium attraction (and whole event to be honest) by now! Hell, she probably would have wrapped one of the monorail's trains in a giant advert for this experience if she could! ;)

Seriously though, this experience is geared up to be brilliant and very immersive. It will be so different to any premium scare experience done at Towers before and Ents have really gone for it. But, we have a marketing department who aren't fussed in fully realising the potential this could have and have whacked a ridiculous price on it with no full explanation on what is served by the experience in order to justify the price more - despite it still being a bit too pricey.

Lately marketing have just hashed things - the latest monorail audio, the old/dated adverts in the plaza and the walkway between sonic and oblivion, the lack of fireworks and scarefest adverts (including the monorail which just says one line about mazes and nothing about "new" elements). The marketing department should serve whichever department needs it's expertise and design capabilities, it shouldn't be controlling the park on what it advertises and doesn't. It's not senior management and it certainly shouldn't be producing half-arsed, amateur videos/logos/campaigns (I'm looking at you scary tales advert, current monorail "flip logo" video and Towerstastic logo).

Please give the entire Scarefest event the marketing push it needs - this event is refreshing experiences people have wanted it to refresh for seasons and in light of recent issues you need this event "hyped" now more than ever.
 
Amen to that! As far as I am concerned Morwenna is still very badly missed. And as soon as a good marketing director did come in, Justin Platt, he was promoted away from Alton Towers just as he got going following the brilliant Smiler campaign.

Alton Towers need to get Scarefest marketing right, not least because the park has been so horribly quiet since The Smiler incident. Go for a full blown promotional video like many other parks do for their halloween events, something high quality. Will they do that? I doubt it.

:)
 
I think the new marketing director came in only a few weeks before the incident and if it's like most other companies, the marketing will currently be controlled by an external crisis management team.

I don't think we will see any unfettered creative marketing until next season and even then it will probably be later in the season when Towers get full control of it again.
 
If this wasn't towers and instead was a gift experience event being advertised then my guess on price wouldn't be far off £99.

I don't think it matters who is on the marketing team, the Smiler incident was always going to be tough to follow. Any marketing by towers will remind people of that.
 
Imagination said:
Seriously though, this experience is geared up to be brilliant and very immersive. It will be so different to any premium scare experience done at Towers before and Ents have really gone for it. But, we have a marketing department who aren't fussed in fully realising the potential this could have and have whacked a ridiculous price on it with no full explanation on what is served by the experience in order to justify the price more - despite it still being a bit too pricey.
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This is the exact issue I have, after the 13 Scare Room scam (luckily they messed up the booking and got it very cheap) The 13 Scare Rooms weren't on par with the experience we hoped it would deliver, not much effort when into them only 3 scares in total ect. Compared to scare rooms in 2007.

Didn't get chance do the Sleepover last year, but even that was pricey.

So now is this the start of new things for Towers, as it's a very expensive gamble if yet again Towers are doing these high priced experiences, only for them to turn out to be a money making machine, with little in return for your hard earned cash!

I just need some more information that this time some thought and a bit of effort will be put in, but sadly I wont get my hopes up.:(
 
Dean said:
This is the exact issue I have, after the 13 Scare Room scam (luckily they messed up the booking and got it very cheap) The 13 Scare Rooms weren't on par with the experience we hoped it would deliver, not much effort when into them only 3 scares in total ect. Compared to scare rooms in 2007.

Didn't get chance do the Sleepover last year, but even that was pricey.

So now is this the start of new things for Towers, as it's a very expensive gamble if yet again Towers are doing these high priced experiences, only for them to turn out to be a money making machine, with little in return for your hard earned cash!

I just need some more information that this time some thought and a bit of effort will be put in, but sadly I wont get my hopes up.:(
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The last two stare rooms got very good reviews.
 
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