I actually quite liked that one, I agree it was a bit cringe, but they got everything else right. And at least they used real people in the video and not and some animated gif clip art like last years show. If you're gonna sink £25,000 of yer budget into a fancy water fountain & video projector, then at least make sure you've got something decent to put on it.
Air - as in the ride itself wasn't even mentioned in the whole show until right at the very end, but the old shows were nearly always based around whatever new ride/attraction was built that year. So I guess you could say it's marketing in a way. These past 2 years however have just been a general advert for the park. Not the least bit creative. Not cool.
They missed a big opportunity to do a real show for The Smiler. It could have been very similar to the Oblivion one, but instead we got "Hey, this Smiler thingy has something to do with memories, right? Not really, but go with that anyway and make a 20 minute advert of how our resort resort resort resort resort resort creates amazing memories".
Lame.