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The use of Facebook by Alton Towers

Why can't Towers share the Hex updates? Or the Nemesis station refurb? Things like this seem ideal to share on social media, and the general public would take an interest to it I think.
 
James said:
Why can't Towers share the Hex updates? Or the Nemesis station refurb? Things like this seem ideal to share on social media, and the general public would take an interest to it I think.
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because then people will want to visit the park and Towers realise they don't have the staff to deal with huge numbers of guests on park :D
 
They could at the very least advertise the TLC facebook and twitter accounts on the main social media outlets.
 
andeyhart said:
They could at the very least advertise the TLC facebook and twitter accounts on the main social media outlets.
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As has been mentioned countless times before, the TLC accounts are purely aimed at enthusiasts, so that management can show us in particular that maintenance/updates/sprucings up etc. are actually taking place. They are in no way aimed at the general public.
 
Burbs said:
As has been mentioned countless times before, the TLC accounts are purely aimed at enthusiasts, so that management can show us in particular that maintenance/updates/sprucings up etc. are actually taking place. They are in no way aimed at the general public.
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Yes, I am aware of that, and have mentioned the very same thing myself in past posts. But I still think it may be a nice idea to at least advertise the TLC program's existance on the main page, so people can check it out if they wish. It's like James said at the top of this page, *some* of the general public may be interested to see work being carried out around the resort. Other theme parks show maintenance on their main social media pages, so it would hardly be a groundbreaking move on Towers' part. TLC's main target audience is obviously the enthusiasts, but there's no reason to solely limit the entire program to what is essentially a tiny percentage of their total visitor numbers.
 
Towers have put up a video about ride stoppages and listed the main causes of them. They have stated about false media articles etc etc and then listed the main reasons being guest related.

Think this is real bad marketing. reminding people of the crash and remaining people of why they might fear coasters in the first place. and it's presented like a Dharma initiative video from 'Lost'

Anyone else seen it?
 
I think it suits its purpose and is about time something genuinely informative was made, to cut to the basics of the message.

But the related "backstage" website section is a bit over egged though, "100 training hours", etc, it's all a little self indulgent about something really very basic - very similar to their promotions of "TLC". You don't necessarily need 100 hours (mostly of reading a useless Word document usually) to have great training, you need sensical, efficient rules & practices, clear guidance and dedicated training hours of course.

But the presented videos are nice, not too corporate and speak truths worth speaking :) A thousand miles better than their usual standard of staff-presented videos!
 
It's about as corporate as you can get without him walking down a path to the camera with exaggerated hand gestures :p
I appreciate the thought behind it too, but Towers is meant to be a family fun attraction, making a video like this doesn't really fit that. It feels like they are 'doing a Ratner' to some extent, why would you highlight your failings so prominently. I dunno, i'm mixed here. I have my own small business and I know what some of my customers biggest complaints are about but i'd rather address those complaints personally and limit the awareness than make a video and post it up to millions of people.
 
Croftybaby said:
It's about as corporate as you can get without him walking down a path to the camera with exaggerated hand gestures :p
I appreciate the thought behind it too, but Towers is meant to be a family fun attraction, making a video like this doesn't really fit that. It feels like they are 'doing a Ratner' to some extent, why would you highlight your failings so prominently. I dunno, i'm mixed here. I have my own small business and I know what some of my customers biggest complaints are about but i'd rather address those complaints personally and limit the awareness than make a video and post it up to millions of people.
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I think the difference here is possibly that your customer's biggest complaints are not published in national newspapers and exaggerated massively by the tabloids.;)
 
Hmmm, I understand why they made the video and their intentions are obviously good. However after reading some of the Facebook comments I do wonder if it has backfired on them somewhat. And there was more of a focus on weather conditions, guest illness and people doing things on rides that they shouldn't rather than rides stopping on lifts etc. for genuine safety reasons (i.e. it is perfectly normal for a ride to stop because of a block issue, it is proof of a ride operating safely).

Village Roadshow made a similar video not too long ago, I've not actually watched it but it seemed much more well recieved in the industry.

:)
 
Their content strategy is a bit off. They would be better off showing people why they should visit/stay without every advert focusing on some kind of hard sell.

Looking at likes as an indicator of popularity isn't really very reliable. Liking something, especially on Facebook is just far to easy. Comments and shares are a much better indication of people engaging with the company/brand as they requires a little effort.
 
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