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Bear Grylls Adventure Birmingham and LDC Birmingham

Sadly there's only one other location Merlin are currently assessing in the UK for another LDC, and it certainly isn't in the North.
 
Glad to see more development happening around the NEC, definitely lots of potential in the area as it's well connected by trains from Birmingham/Coventry and relatively easy to reach by car.

Skydive centre looks interesting but not so sure about the high ropes. With Go Ape not that far away by car thr NEC is hardly feels inspiring place for some high ropes.
 
Merlin have released a planning application (see here) on the 30th of January.
(Photo's from TowersTimes) - Images placed in spoiler tags to resolve scrolling issues
PL_2017_00228_MAJFOT-PROPOSED_GROUND_FLOOR_LAYOUT_PLAN-618014.jpg

PL_2017_00228_MAJFOT-PROPOSED_FIRST_FLOOR_LAYOUT_PLAN-618016.jpg

PL_2017_00228_MAJFOT-PROPOSED_ROOF_PLAN-618010.jpg

PL_2017_00228_MAJFOT-PROPOSED_NORTH___SOUTH_ELEVATIONS-618019.jpg

PL_2017_00228_MAJFOT-PROPOSED_EAST___WEST_ELEVATIONS-618020.jpg
PL_2017_00228_MAJFOT-PROPOSED_SECTIONS-618024.jpg

Looks well themed, Maybe Merlin have set exterior standards since building DBGT at the moment. Until budget cuts, it looks promising to say the least.

EDIT: The words 'Inspiring Adventures' can be seen on the front of the building could this be the name of Project Thor? Or just a tag line.
 
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Anyone else spotted the 2 shipping containers at the front? (See first image)
 
Merlin have confirmed in their October Strategy Update that the attraction will named 'The Bear Grylls Adventure'.
 
And they have also just confirmed that it will not be included on the MAP!

:)
 
Not surprised really, particularly as the allocated
daily admissions will be so low.
 
This is a little weird; like a pop-up attraction on a huge budget. Or indeed, something like the old Action Man Assualt Course at nineties Chessington. Working with personal IPs is high-risk business. Merlin must be very certain their aren't any skeletons in Grylls' closet. I suppose if anyone can dump a body in the woods, it's him!
 
BEAR GRYLLS!?!?!?

ARE THEY TAKING THE REFRESHING BEVERAGE!?!?!?!?!?

this looked quite interesting...then they announced that you can't use MAP...so...why should I go here, instead of GoApe?
The Bear Grylls theme? What, will the toilets be themed like a pub?

Jokes and drink taking...HA!...aside, I suspect this won't be as successful as they are expecting.
For one thing, who gives a toss about bear grylls now-a-days?
 
It isn't a church where people go and pray to him... it's an activity course with his name stuck on it for that extra bit of brand awareness. Due to the limited amount of admission slots per day, I'd imagine they'll fill them up with somewhat relative ease.
 
Danny said:
It isn't a church where people go and pray to him... it's an activity course with his name stuck on it for that extra bit of brand awareness. Due to the limited amount of admission slots per day, I'd imagine they'll fill them up with somewhat relative ease.
Click to expand...
In all honesty, I just wanted an excuse to make wee drinking jokes!
 
If you ever get the chance to do indoor skydiving do, but get an airkix voucher off groupon and do the full monty, I can't imagine Merlin's version will be as good, not knowing how they churn people through Shrek.
 
Britford said:
BEAR GRYLLS!?!?!?

ARE THEY TAKING THE REFRESHING BEVERAGE!?!?!?!?!?

this looked quite interesting...then they announced that you can't use MAP...so...why should I go here, instead of GoApe?
The Bear Grylls theme? What, will the toilets be themed like a pub?

Jokes and drink taking...HA!...aside, I suspect this won't be as successful as they are expecting.
For one thing, who gives a toss about bear grylls now-a-days?
Click to expand...
You'd be surprised how popular Bear Grylls is. He has tons of shows on different networks, and a lot of my family watch his shows (myself excluded).

On a side note, has anything else come out about the Legoland Discovery Centre?
 
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