High-end regional park.
Pros—
• Among some of the best and most varied coaster lineups in the world (despite strict planning conditions).
• The sheer beauty of the Gardens and Towers, heritage plays a significant role.
• Very well known across many countries, has a refined brand identity.
• Park is usually very clean, rides always well maintained (less so can be said of the effects and theming).
• A varied selection of onsite hotels — something for everyone.
Cons—
• Theming and effects not always maintained properly.
• Food on park is diabolical, and rediculous in price — often not good value for money.
• Lacks a decent flat ride lineup.
• Serious lack of live entertainment outside of CBeebies Land or the hotels.
• Merchanide on the more pricey side, some often of a lower quality too.
• Location has bad transport links.
To sum it up, Alton Towers is a park with a great amount of potential, it's a park that is stunningly beautiful and has a stellar coaster line up. I believe it is the way that it is being operated currently that drags the park down — rubbish food, expensive merchandise, little live entertainment, are all things that can be fixed with investment. Turning Alton Towers into a worldwide park could be done, the main resort infrastructure is there, they now just need to utilise it to its true potential.