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[The Smiler] Marketing discussion

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LiamC said:
Alton Towers' new roller-coaster, billed as the first of its kind in the world, will preview today, ahead of its opening on May 23.
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How weird! It makes no sense as to why they would put this up :/
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I would assume it's error more than anything. Possibly a post that was scheduled for the 23rd but posted accidentally today. Either way, it's incorrect!
 
T said:
LiamC said:
Alton Towers' new roller-coaster, billed as the first of its kind in the world, will preview today, ahead of its opening on May 23.
Click to expand...

How weird! It makes no sense as to why they would put this up :/
Click to expand...
I would assume it's error more than anything. Possibly a post that was scheduled for the 23rd but posted accidentally today. Either way, it's incorrect!
Click to expand...

The way they've worded it seems so specific though:

...will preview today, ahead of its opening on May 23rd
Click to expand...

It's just weird that, if it was meant for the 23rd, why would they specify that date in this sentence after saying it will preview today? I'm not saying it will and they're right, they're not, just seems the error is really specific is all :)
 
LiamC said:
T said:
LiamC said:
Alton Towers' new roller-coaster, billed as the first of its kind in the world, will preview today, ahead of its opening on May 23.
Click to expand...

How weird! It makes no sense as to why they would put this up :/
Click to expand...
I would assume it's error more than anything. Possibly a post that was scheduled for the 23rd but posted accidentally today. Either way, it's incorrect!
Click to expand...

The way they've worded it seems so specific though:

...will preview today, ahead of its opening on May 23rd
Click to expand...

It's just weird that, if it was meant for the 23rd, why would they specify that date in this sentence after saying it will preview today? I'm not saying it will and they're right, they're not, just seems the error is really specific is all :)
Click to expand...
They are now aware of this and have contacted ITV to change:

c7f8b0a94012499cb12af13.png
 
ITV Midlands news said this morning that they will be previewing the smiler in tonight news. Maybe they mean it will be preview on today news, as the press preview was a few days ago.
 
*Random shoutout*

The Smiler's online merchandise page has been updated with more merchandise including Smiler hoodies and t-shirts. :twirly:
 
delta79 said:
ITV Midlands news said this morning that they will be previewing the smiler in tonight news. Maybe they mean it will be preview on today news, as the press preview was a few days ago.
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It will be on Central Tonight later - presumably with a news report and an interview with Wardley... the usual pre-launch ride report stuff.
 
Scott said:
delta79 said:
ITV Midlands news said this morning that they will be previewing the smiler in tonight news. Maybe they mean it will be preview on today news, as the press preview was a few days ago.
Click to expand...
It will be on Central Tonight later - presumably with a news report and an interview with Wardley... the usual pre-launch ride report stuff.
Click to expand...

Have any idea whether it'll be on the main ITV news, not just Central?
 
When do people think the TV ad campaign will begin?

UEFA Europa League final half time on Wednesday possibly?

Any other large TV events that could be suitable? :twirly:
 
mrvardermier123 said:
When do people think the TV ad campaign will begin?

UEFA Europa League final half time on Wednesday possibly?

Any other large TV events that could be suitable? :twirly:
Click to expand...

Is there an International Paint Drying Championship?
 
I think it will launch either on a high profile show such as Corrie, or more to the target market Britain's got Talent on Saturday night.
 
I always find the Blue Peter previews a little iconic, if I'm honest, so I'll be sure to watch. Disappointed that there hasn't been a TV advert yet, though. I'd also like to see some more marketing on bus stops etc.

I think that considering this is the biggest investment since Nemesis, the marketing (so far) has hardly reflected this. There should be nationwide acknowledgement of the coaster and so far I'm not seeing that at all.
 
I'm sure that we will see the TV advert very soon. I wouldn't be surprised if it is aired sometime over the weekend, Saturday night for example. If not next weekend would surely be a certainty.

:)
 
I don't think you can really blame the Marketing team, it's clear that they spent the majority of their budget in the lead up to the proposed March opening.
 
Does anyone have the link to the Iplayer of The Smiler episode of Blue Peter? :twirly: . Thanks
 
It hasn't appeared on iPlayer just yet. However I am sure the same thing happened a few months back when a similar section was aired on the show and we couldn't find it..


Sent from my iPad using Tapatalk HD
 
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