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TowersStreet News said:Alton Towers Resort have unveiled their ticket prices for the 2015 season on their website, with on the day pricing breaking the £50 barrier.
The pricing structure is the same as last year, with 3 levels of pricing. The cost of an adult ticket had risen by 2.44% this year, with similar increases seen across other ticket categories.
The increases, largely in line with those seen on previous occasions are in stark contrast to the changes seen at sister park Thorpe Park for the 2015 season. The Chertsey theme park, which saw ticket prices at £49.99 on the gate last season, has seen it’s peak day admission price increase to £59.99 on peak days for 2015. Thorpe Park class peak days as all bank holidays, school holidays and weekends across it’s season, and the new figure represents a massive 20% increase on last year’s prices. Despite a focus on attracting families with the recent addition of Angry Birds Land, the child ticket category has also been removed.
Thorpe Park’s changes led to speculation that Alton Towers Resort may have also seen a major change in how their pricing structure is set, however at present this doesn’t appear to be the case. In recent years, the resort have increased prices around two or three times per season, so it’s expected that further increases will be seen as the season progresses.
You would think in the day of online marketing (which is free) and the benefits of pre-book for workforce planning that the park would move away from BOGOFS altogether and do massive online discounts.
So as well as reducing what they have open for ERT, we now have to wait another half an hour for some rides?!Quick change of subject, has anyone seen that the ERT is up on the website now? Nemesis from 9, RMT from 9 and Air from 9:30 plus I think, all of Cbeebies Land too.