In literary circles, Walliams gets a bad rap. Rumours persist that some of his books are ghost written, and the obviously derivative nature of his material to anybody who's read a scrap of Roald Dahl seems to rub people up the wrong way. Still, not only does he make an undeniably impressive amount of money, enough for writing (in whatever capacity...) to be his main gig, but the books seem to always have a positive message and connect with children in an equally positive way. I don't want to judge this cake before it's baked and tasted, but I'm surprised and a bit disappointed that he's seemingly fine with giving over his IP to a dark ride and retheme that really doesn't seem to do his brand and the depth of his world justice. Two million is an appallingly low amount for a brand as high-profile as Walliams. I mean, at least Derren Brown's Ghost Train was expensive.