40th Anniversary 2020 - ideas

Discussion in 'Future Discussion' started by AT86, 22nd Nov 2018.

  1. AT86

    AT86 TowersStreet Member

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    So 2020 will be the 40th anniversary of Alton Towers as a theme park, if the park are going to do any medium or large scale events to celebrate they should probably be starting to plan them around now.

    Disneyland Paris have shown how it is possible to make a marketing campaign around an anniversary as they did for their 25th with the ‘time to sparkle’ and we know Merlin love a marketing campaign.

    I was just wondering what ideas everyone had for how they could celebrate across the park (and resort) to mark the occasion? Of course the obvious (and most likely?) is to stick a plastic cake on Towers St and theme the fireworks display to the 40th and call it a day, but that seems like a very wasted opportunity.

    From a commercial perspective it would be beneficial too, based on the ever changing Merlin investment cycles 2020 is set to be a medium capex year, so they could take a chunk of that to use on events throughout the season and brand it as a ‘year of celebration’ (or something).

    In terms of ideas I was thinking along the lines of:

    - 40th anniversary branded merch, mugs, hoodies, pin badges etc
    - Food - birthday cupcakes in Corner Coffee for example
    - Pop Up museum exhibit (say in CCL theatre or Towers St) with photos, stories, videos and the like from the archive of past rides/attractions
    - Limited time chances to bring back experiences from the past e.g meet and greet with Henry Hound
    - Bring back old park music for limited time in certain areas
    - 40th anniversary show focusing on big occasions from the parks history.

    Perhaps they could take another leaf out of DLP’s book and organise a paid extra after hours party for pass holders featuring rides, old characters, presentations by the likes of Mr Wardley, exclusive merchandise items etc.
     
    Posted 22nd Nov 2018
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  2. Stuie

    Stuie TowersStreet Member

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    For their 40th birthday I think they should buy themselves a couple of decent, thrill, flat rides.

    Capital expenditure is for fixed assets / property / machinery.

    Of course they can still do parties and events, but that would be from OPEX and I would rather they used that for actually running the park as it should be run.
     
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    Posted 22nd Nov 2018
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  3. jmc

    jmc TowersStreet Member

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    I highly doubt they will do anything other than mass produce some screen printed logo variation onto cheap hoodies/t shirts, pinbadges and whatever else they can make money out of nothing from.
     
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    Posted 22nd Nov 2018
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  4. AT86

    AT86 TowersStreet Member

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    I suppose what I am thinking is that they could seize the opportunity of the anniversary as a way of adding things to the park that perhaps don’t fit the formulaic approach Merlin usually go for, and something that isn’t just another CBeebies addition or a new coaster.

    A celebration of 40 years of the theme park could work in a similar style to low key years at Chessington when they have gone for ‘the year of the penguin’ or whatever.
     
    Robert.W likes this.
    Posted 22nd Nov 2018
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  5. Alsty

    Alsty TowersStreet Member

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    Didn't there used to be a giant birthday cake by the monorail station? They could get it back out of storage, hose it down and display it again...
     
    Posted 22nd Nov 2018
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  6. Danny

    Danny Gugu Rides’ Number 1 Fan

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    I can already imagine the scene in a management meeting when they open a box labelled "With love from Merlin HQ. Happy 40th".

    Inside?

    A pair of scissors. Happy cutting.
     
    Posted 22nd Nov 2018
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  7. OilyWater

    OilyWater TowersStreet Member

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    For the 40th anniversary there should be a bronze statue (recycled from an old Tussauds waxwork painted orange) of John Wardley holding the hand of the Nemesis monster looking down to the ruins on Towers Street. A plaque beside him should read "He made the geeks smile".

    A roaming costumed character of the Earl of Shrewsbury (you can get a great costume off ebay for £2, look at Chessington's Bubbleworks closing event) should re-enact the famous smug turn to camera as guests enter.

    The above mentioned hosed-down cardboard birthday cake should be pride of place in the turnstyles and the missing letters on the new entrance plaza should be specially put back just for the occasion.

    Every hour, this historical documentary should be shown in the Hex cinema and a volunteer band of YouTube vloggers should take guests on a tour of the gardens and grounds, but make sure they can get 3G in the ruins to read Wikipedia.

     
    Last edited: 23rd Nov 2018
    Posted 23rd Nov 2018
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  8. Benjsh

    Benjsh TowersStreet Member

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    As a major new ride for 2020 seems highly unlikely i hope they take a leaf out of DLP's book for their 25th and put some major TLC into some existing attractions.

    1. Rapids is in the worst state I can remember. It's quite frankly an embarrassment to the park now. Needs major TLC on it including a good hosing down and cleaning and also more theming wouldn't go a miss. Could give it a new lease of life and with the Flume no longer around its crucial the rapids remains popular.

    2. N-ST. Kind of goes without saying but that building needs a permanent ride. Be such a waste to have it used purely for Scarefest alone when they could put a maze practically anywhere they wish.
     
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    Posted 23rd Nov 2018
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  9. Matt.GC

    Matt.GC TowersStreet Member

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    They won't do anything for the anniversary at all. Although I think some sort of marketing led campaign would be a good idea, the park doesn't have the goods to excuse the use of party poppers right now without serious investment. Merlin wouldn't pay for such an event so you'd be looking at park specific OPEX to tart the place up and hold some sort of promotion. This is money they clearly don't have.
     
    Posted 24th Nov 2018
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  10. rob666

    rob666 TowersStreet Member

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    They do have the goods to excuse party poopers though!
    No cost celebration...Bring back the s.r.q.s.
     
  11. RoyJess

    RoyJess TowersStreet Member

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    I see them selling 40th anniversary merchandise like pin badges, mugs, key rings, fridge magnets to bleed us all dry to line Merlin pockets
     
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  12. DiogoJ42

    DiogoJ42 TowersStreet Member

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    Pop badges.

    Pop badges everywhere.
     
  13. Robert.W

    Robert.W TowersStreet Member

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    I have to agree with what has been said so far, and that the most likely thing we will see is some new limited time anniversary themed merchandise, which actually isn’t a terrible thing to be honest, Merlin are generally quite good (with some exceptions, of course) when it comes to merchandise.

    I would still love there to be an actual event though, with decorations around the park and all sorts of other festivities, but I just don’t see anything massive happening. I think at the very most, we might see them put on an event similar to the Alton Towers Live concerts that they have organised in the past.
     
  14. Natalie

    Natalie TowersStreet Member

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    It was Sundown Adventureland's 50th this year and all they got was a driving school and a themed bench!
     
  15. DiogoJ42

    DiogoJ42 TowersStreet Member

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    Like they don't already have a TRACKLESS bench...
     
  16. Natalie

    Natalie TowersStreet Member

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    I'm wanting to go re-ride trackless BENCH that's only open around xmas but I've got no one to come with me. They have an actual bench dedicated to the founder Mrs Rhodes. See here
     
  17. siralgenon

    siralgenon TowersStreet Member

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    I'm sorry I know this is way off topic, but why do they only open that ride at Christmas? It seems a bit weird to have a ride sat there not being used for 11 months of the year?
     
    Posted 5th Dec 2018
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  18. Tibble

    Tibble TowersStreet Member

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    "We are celebrating 40 years by ripping half of the theme park out - we will not be replacing it...."

    Other than a change to the logo "4lt0n Towers" and maybe some merch, I wouldn't expect much - doubt Merlin see it as a reason to invest
     
    Posted 6th Dec 2018
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  19. Natalie

    Natalie TowersStreet Member

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    It's a trackless sleigh ride that takes you to see Santa and a way to increase capacity during the busy xmas time for them.
     
    Posted 6th Dec 2018
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  20. WillPS

    WillPS TowersStreet Member

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    I think one issue is - what exactly is 2020 the 40th anniversary of? If Corkscrew was still around, it'd be the 40th anniversary of that ride. The park didn't overnight become a different sort of attraction the day Corkscrew opened in 1980 though, it certainly didn't become a theme park on that day. The park had hosted a number of fun fair rides for a number of years by that point.
     
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    Posted 6th Dec 2018
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