Jonathan
TS Member
- Favourite Ride
- Helix <3
Taken from Ride Rater:
This doesn't surprise me at all, and I think it can largely be attributed to the fact that there were no new additions to the resort other than the crabs in Sharkbait Reef. Will 2012 be any better? I hope so, although I'm not very hopeful, despite the additions of Sub-Terra and Ice Age.Alton Towers recorded a 76% drop in profits during the 2011 season, recently-filed accounts show.
The resort, which operates as a division within operating group Merlin Entertainments, recorded pre-tax profits of £1.13 million.
2011 was the first year in recent memory that the park featured no new rides or attractions, with 2010 and the opening of the Thirteen rollercoaster generating £4.8 million in profits.
This year has seen a number of operational cutbacks at the park, including a reduction in park opening hours.
The SW7 rollercoaster, which will open next year, is reported to be costing between a 18 and 20 million pounds.