Britain’s Greatest Escape

Discussion in 'General Discussion' started by jon81uk, 29th Mar 2021.

  1. jon81uk

    jon81uk TowersStreet Member

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    Seems like AT has a new slogan this year, Britain’s Greatest Escape.
    I don’t recall this being used last year?

    https://fb.watch/4xD0dzQ7XE/

    also spotted in the comments that they have made a decision not to offer season passes this year.
     
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    Posted 29th Mar 2021
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  2. Thameslink Rail

    Thameslink Rail TowersStreet Member

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    The season pass thing has caused some people to kick off in the comments. Really the park would be in hot water whether they did season passes or not. At least this way no one should feel out of pocket like they did last year when annual pass prebooks sold out.
     
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  3. AT86

    AT86 TowersStreet Member

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    The have used ‘Britain’s Greatest Escape’ on and off over the years. Not sure when it was last used though. Here is the map from 2011 for example.

    [​IMG]
     
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  4. Matt.GC

    Matt.GC TowersStreet Member

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    Good riddance to bargain basement season passes! The park can't honour them during Covid and letting so many people in for such discount prices only leads one way for the resort.

    I do recall them using Britain's Greatest Escape in the past. It's a good marketing line as it embodies what AT really should (and used to) be. Looks like we've got more attractions, better opening hours and good events this year. Here's hoping.

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  5. BigT

    BigT TowersStreet Member

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    I have to be honest I like the bargain basement passes, for us locals they are a cost effective way of enjoying an hour or so in the afternoon or early evening without having to break the bank every year.
    I can’t justify a full annual pass for me and the daughter as we only go once a year for a full day but quite often just popped in for an hour or so after her finishing school which is practically next door.
     
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    Posted 29th Mar 2021
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  6. jon81uk

    jon81uk TowersStreet Member

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    I expect a single park annual pass will return next year though, although it will probably return back to the approx £80-£100 price. Which is still good value if you go more than 3 times a year.
     
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    Posted 29th Mar 2021
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  7. Ethan

    Ethan TowersStreet Member

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    I still personally think £100 is good value. You can visit whenever you want throughout the whole year, even during events. And as has been said above, it allows you to visit for short amount of time without having to pay £30 to get in all the time
     
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  8. AstroDan

    AstroDan TS Forum Team Team Member

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    There is no business case for selling £60 passes to families who then bring their own packed lunch on top.

    Alton need each guest entering the park to bring a revenue stream. The cheap passes don't do this - even if the guest liked it.

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    Posted 29th Mar 2021
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  9. Ethan

    Ethan TowersStreet Member

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    Wouldn't it be better for the park to charge per ride rather than a gate price. The gate price for an adult is £53, but down to £34 booked in advance, which everyone is doing at the moment anyway. So surely if you could get in the actual park for free but just paid per attraction towers would make more money. If the cost of each coaster of the big 7 was like £8 each, then there's £56 spent already, without including other rides you may want to go on
     
    Posted 29th Mar 2021
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  10. jon81uk

    jon81uk TowersStreet Member

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    need @rob666 if you are starting the pay-one-price vs tickets debate.
    Personally I don’t think it would work for a destination park like Alton Towers. tickets per ride are more suited to part day parks like seaside places or fairgrounds like winter wonderland where there is a range of other things.

    also no one actually pays the gate price of £53, it’s just there to make the 2for1 on Carex and Kellogg’s come out to the right price. £34/38 is the real full price with £27 being the real discount price. They should really just do 25% off vouchers instead.
     
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  11. Funcone

    Funcone TowersStreet Member

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    They could always go back to the days of bartering. Everyone brings along some old bric a brac, and you see how many rides you can swap it for.
     
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  12. Alsty

    Alsty TowersStreet Member

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  13. AT86

    AT86 TowersStreet Member

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  14. rob666

    rob666 TowersStreet Member

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    What about all those family groups of three and five, who only do parks occasionally?
    All those odd number full price tickets.
    People do pay full price on tickets, quite often.
    Pay per ride, wonderful idea, why didn't I think of that?
    Tenner entry for all, rides at three quid each.
    All those old biddies (self included) spending a fortune on food, drink, plants and presents for the grandkids.
     
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  15. Rick

    Rick TowersStreet Member

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    Totally agree, I just hope the park are brave enough to put on a fuller compliment of F&B, it's not as bad as the Pleasure Beach, but there were a few times last year where it was a genuine chore to find somewhere to spend money, unless you wanted some (very nice) donuts.
     
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  16. Ethan

    Ethan TowersStreet Member

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    I will admit that I never spent money while in the park and given that I was a regular pass holder visitor, they weren't getting any money stream from me. So I can see why they don't want to do these dirt cheap passes anymore if they're getting no money from it
     
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  17. shakey

    shakey TowersStreet Member

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    You could possibly argue that the cheap season passes drove up FastTrack sales, more people in the park and those people spending less on entry, so more likely to throw money at FastTrack. Not sure it would be enough to make up for the loss in entry fees but I think you need to factor it in. And while some people do take their own butties, a lot will buy food at the park.

    I think the cheap season passes have had an effect on attendances at Blackpool over the last couple of years. If you live within a reasonable driving distance of both parks then £60 on a season pass for towers will seem much better value than two days at the pleasure beach.
     
    Last edited: 30th Mar 2021
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  18. pluk

    pluk TowersStreet Member

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    Another reason to celebrate their demise then!

    Imagine if they just charged a fair price to enter, generating enough income to deliver everyone a decent day out, and didn't need the fastrack revenue stream that devalued the day for the majority. Now is the opportunity to make a change like this.
     
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  19. jon81uk

    jon81uk TowersStreet Member

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    But overall for that family if it is a mixture of 2for1s and full price tickets, the average price paid per family member isn't £53, its £35.
    I don't think there is really many people (in a normal non-pandemic book in advance year) where all members of a group pay full gate price. That price is still there to be used alongside a voucher of some kind.
     
  20. Ethan

    Ethan TowersStreet Member

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    It's actually the opposite. If you're coming often why would you spend a tenner on fastrack for a ride you can go on next week
     

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