I think the Looping Group must of had an idea of there first few years of investment as well as there overall plan for the park. I would presume with taking on a park in a global pandemic the main objective was for long term growth of the company and by extension the park. I imagine the river rapids and the rest of Adventure Cove has had very little impact on attendance however I suspect it is a longer term plan to build up for the future, capacity and ride availability wise. I'd like to think they knew that Drayton wasn't ready for a major investment when they bought it and that they need to wait a little for the pandemic to end/slow down before they could put such an investment in. However I would guess that from the next few years they need each investment to achieve a certain rise in attendance and profits. The issue is how high they give these estimates. Unfortunately the UK theme park scene is very unpredictable especially since the accidents on both the Smiler and Splash Canyon. Operators just don't know what a new ride will achieve attendance wise and they definitely have no idea with Drayton as they haven't added anything major since the rapids incident. Hopefully they release that there first big investment might not have a massive impact but rather a smaller one which proves to the public that Drayton Manor is back. In terms of the future direction of the park, I have no idea which course the Looping Group will take with Drayton. Most of there parks are family orientated but with some thrill rides. This is how I want Drayton to be handled. I don't think going full family or kiddie is really going to help them. Drayton can quite easily have something for the parents as well as something for the smaller and larger kids; they just need to do it in a way to explains to be people that thrill seekers and welcome but that families are welcome as well. The thing is to achieve this I think they will need to add a new thrill ride at some point. This is obviously much more risky, particularly for Drayton, than adding a safe family addition. Like I said above Drayton and Looping need to plan for the long term if they want a direction that includes everyone they might have to take some losses in the short term for long term gain.