It's actually quite embarrassing. Alton Towers is way short of the mark when it comes to special events. And it's not simply the Smiler effect that's caused this reluctance. There's basically been nothing outside of Scarefest and Fireworks for years. When we see parks both big and small all around the world showcasing live music, special shows, food and drink events or otherwise... we see Alton Towers as the same-old product day after day after day from March through to the middle of October. I could list - quite literally - every other theme park in Europe that gets over 1m guests per year and explain what special events they do. Alton Towers seem to consider it a risk. But why do all other parks seem to do it? Saying that, the other UK Merlin parks are pretty limited, too - Chessington seems to have nothing on offer this summer, Thorpe has Ministry of Sound only - and Legoland seems to have gone from offering a fair bit some years back to nothing now. It's such a shame - because they could use these events to attract guests to the park with advertising and give the park some life. I firmly place the ball in Merlin's court with this but, as they have proved, they don't really care.