Theme Park Mascots

[MattyH]

What are you thoughts on parks having mascots? Do they help brand identity, should we have more park mascots?

 

[Robert.W]

Well you only have to look at Euopa Park as an example. They have Ed Euromaus as the profile pic for many of their social media channels (along with the flag of the country the channel is aimed at in the background). I think it does help brand identity somewhat, but I also feel it gives a more fun and personal feel to the brand, because people aren’t associating the park with a corporate logo etc. Another example could be Efteling and their mascot, Pardoes, who seems to be featured quite prominently in their marketing.

 

[Danny]

I think Disney would be somewhat buggered without the mouse and co.

 

[TPC]

Prezomolo means so much for Gardaland and without this mascot and his fellow characters, the park would loose a lot of charm. I personally love theme park mascots

 

[RoyJess]

I miss Henry Hound

 

[rob666]

Used to love sniffing round Bradley's Beaver at Blackpool.
Nickland just isnt the same.

 

[bluesonichd]

I miss Henry Hound

 

[Tibble]

Now Henry just sits in his kennel waiting for a call

 

[Ted]

Was always a fun of Liseberg's bunnies