In the Hall of the Mountain King
In The Hall of The Mountain King (often abbreviated to ITHOTMK) is a piece of classical music by Edward Grieg, lodged deep within the brains of every Alton Towers enthusiast. Extremely catchy, and very hummable (if that is, indeed, a word) and is a symbol of respect for all fans, as it was adopted by Alton as their theme. It is rumoured that the use of the theme was chosen by the great God himself.
Whenever it is STOLEN by companies for adverts, it is quite normal for a reflex action to occur where your neck snaps up and you begin to sing/hum/warble along. Loudly. This may be humiliating at first but there is no way to avoid it, and it the embarassment is to be overcome if you want to be a real fan. This may be followed by small symptoms of Theme Park Withdrawal, particularly during closed season.
Go on, do it.
Right now.
It's a dare.
Hum it, sing it, do it however you want.
Go for it.
Doesn't that feel better? Good.