Intellectual Property
An intellectual property (often shortened to simply "IP") is a brand of media in some form that is owned by a specific company or group. This brand can be sold to a separate party for them to use in their marketing. Often, a popular intellectual property is bought by a company to gain attention from the shallow-minded fans of that particular franchise. For example, a failing brand of cereal may associate themselves with a popular football player in order to get football fans to buy their product. Basically, it is a cop out on so many levels.
Intellectual properties and theme parks
The theme park industry is often mistaken to be nothing more than a branch of the film and television industry. This of course is not true, as a true theme park is a work of art in itself. A place of escapism, magic and theatrical brilliance. However, sometimes this principle is ignored, leading to rides "based" on popular intellectual propeties. Some people simply do not realise that taking other people's ideas will in fact not lead to a unique and fantastic ride. It goes against the laws of Wardleyism! Of course, a sophistacted place like Alton Towers would have learnt from their mistakes with Charlie and the Chocolate Factory. Trust me, they will never go there again...
Shrek? You must be kidding?!
Anyway, what I was saying was that sometimes the General Public fail to understand that their "wikid" plans to retheme Duel, for example, into a "Nazi Zombies"-based ride will not actually be as "well gud innit" as they "fink" the idea would be.
Oh, you want to know what I think of your "well sick" idea? I HATE your plans for a Twilight themed rollercoaster with 100 loops in the Black Hole tent. Go back to your bin and leave my theme park alone! [/rant over]
On the other hand, some rides and attractions based on media brand do work extremely well, as proven by the Universal Studios and Disney theme parks. However, this is an exception because they only theme rides on brands that they own anyway.
Anyway they don't count! Really, it is just best to keep theme parks safe from IPs unless they are failing miserably, especially if they are in England. Don't question, just accept!