As September draws to a close and we head into the final weeks of the theme park season, excitement builds for the penultimate event in the Alton Towers theme park calendar. Scarefest is but two weeks away and we therefore are taking a look at everything “spooky” in this news-round-up!
Official Website Gets a Spooky Makeover
The official Alton Towers website received its Scarefest makeover today as the stylised Towers where replaced by pumpkins and a countdown appeared at the top of the page. Advertising and promotions are now focusing on Scarefest with pre-booked combination tickets for park entry and Scare Maze tickets available.
Scarefest Saturday on Twitter Talks Top 10
The weekly Scarefest updates from the official Alton Towers Twitter account have continued today counting down the top-10 reasons to visit during Scarefest. Of note is the confirmation that “The Zombie Scarezone” will be located in a different part of the park this year. This new location has been widely rumored to be behind the food outlets in Dark Forest.
Goal Striker Closes to Make Way for Carnival of Screams
As reported previously on TowersStreet, the Goal Striker building was having work done to add new fire escapes to the structure to make it safe for it’s new role as the location of one of the two paid Scare-Mazes: The Carnival of Screams. Throughout the work the game remained open to the public, however, the building has now closed to allow work to start on the construction of the scaremaze within. It is believed the Carnival of Screams will make use of the pathway used last year for the Zombie Scarezone for its queue and potentially part of the attraction.
Alton Towers have also tweeted about the Carnival of Screams today, going so far as to suggest that this years incarnation of the attraction will involve much more than just being scared of clowns. This is hopefully reassuring for fans of Scaremazes; many of whom felt last years incarnation was not as successful as it’s debut year in 2010
New Scarefest Mobile App Announced
Alton Towers have announced a new mobile app for the Scarefest event. The new app will be full of features to help people maximize their day during the Scarefest event. It is not currently known which handset platforms the App will be available on.
SW7 Marketing Believed to be Hotting Up for Scarefest
As reported a few weeks back a mysterious smiley face has appeared around the resort recently. This strange logo, believed to be related to the SW7 project (and potentially The Sanctuary scaremaze) has been spray-painted throughout the park leading to suggestions that the next phase of the marketing push for the 2013 coaster is underway. Subsequently this logo has also appeared on e-mails sent out to people on the Alton Towers mailing list as well as featured briefly in a Youtube video created by the park.
Scarefest is frequently the time of the year Alton Towers step up marketing for the next years season to capitalise on the large number of guests coming both for Scarefest and the parks Ultimate Fireworks season finale. So keep your eye on TowersStreet.com and our Facebook and Twitter pages to keep up-to-date with news as it happens and don’t forget to join the discussion on our popular Talk forums.
