Tickets & Entry


Theme parks can be very costly to visit if you don’t shop around. Here at TowersStreet we give you a run-down on tickets and entry options available…

Standard Ticket Prices

Standard ticket prices at Alton Towers are the ‘on the gate price’, which you’d pay if you arrived without pre-booking or without discount vouchers. There are several different ticket types, including:

  • Disabled guests with carers
  • Family tickets
  • Two-day tickets

Two-day tickets will reduce the entry cost considerably, though it could be cheaper to purchase a next-day ticket from the Box Office on your first day.

Online Ticket Prices

Alton Towers offer an online booking service which offers discounts from the standard ticket price (usually 20%, though offers run with reductions of up to 40%) when booking in advance. Online ticket purchases also give you Early Ride Time, granting you access to the theme park and selected rides an hour before other guests.

Vouchers, coupons and discounts

The most common offers available are for ‘2 for 1’ deals, also known as buy one get one free (BOGOF), and similar ‘3 for 2’ offers. These can make a serious saving on your visit, and are often one of the cheapest ways to visit the park.
One important thing to remember is that such offers only apply to the standard on the day price. Any other discounts are excluded, and online prices are not applicable.

Top Tip! If you work for a large corporate company (NHS, Tesco, Sainsburys to name but a few), then your employer may be able to get ‘corporate’ discount tickets from as little as £20 for an adult!

Towers2 Tickets

If, while at the park, you decide that one day simply isn’t enough and you want to return the very next day, you can purchase a Towers2 ticket (formerly known as bounceback) from any Sales & Information kiosk and the Box Office on Towers Street.

As well as the “tomorrow” ticket, Towers2 tickets for return any other day in the season are available at a massively reduced rate. These tickets are only available from inside the park, so if you’re planning on coming back within the year, don’t forget to buy one before you leave! Towers2 tickets are often not valid on special events and concerts.

Buying tickets from online auctions or touts

Stop! Nobody likes a fake! Our best advice is to never buy tickets from touts or from an online auction – you may find yourself turned away at the gates and face an even pricier ticket! Equally, if you plan on selling fakes, you might know Alton Towers takes this very seriously and you won’t be spared their wrath.

Free entry and other promotions

Occasionally Alton Towers may offer free entry if you meet certain criteria, for example if you bring a gnome or come dressed as a pirate as they have done in the past! Keep an eye on the Alton Towers Facebook page or TowersStreet News for details of these promotions, as they can be a great way to visit the park at little or no expense.

Annual Passes

If you are planning on visiting Alton Towers a few times in the year then you may wish to consider an Alton Towers or Merlin Annual Pass. Annual Pass benefits include:

  • Early Ride Time when visiting the park
  • 20% discount off all non franchised food, drink, and souvenirs
  • Discounted stays at Resort accommodation
  • Free parking (premium pass only)

A full list of all perks is available on the Alton Towers website.

Annual Passes can be purchased both online and at the park, as with normal tickets. Should you wish to purchase your pass at Alton Towers after paying for entry, this fee will be deducted from the total cost of the pass.

The Merlin Annual Pass works in the same way as the Alton Towers passes, but are valid at all UK based attractions owned by Merlin Entertainments including Thorpe Park, Chessington World of Adventures, The Dungeons, SEALIFE centres, and the London Eye to name a few. For more information on the pricing and benefits structures of the passes, see the Merlin Annual Pass website. Remember to choose the location you buy your pass from carefully, because if your card is lost or stolen you will need to return to the issuing attraction for a replacement (so pick one close to home!).

Top Tip! Merlin Annual Pass Sales are usually run around January and during the summer, which can mean a significant saving in the cost of a pass – keep your eyes peeled!

For more information on Merlin Annual Passes, including a full list of attractions, benefits, and prices, visit either the Merlin Annual Pass website or Facebook page.