YourDay

In 2007 Alton Towers introduced a cutting edge new souvenir that allowed guests to star in their own DVD of their day out at the park, featuring footage of themselves on many of the rides. Guest would wear a special wristband that would allow the park to know what they were riding and capture video of them.

YourDay was a short-lived venture, and the company behind the product entered administration in early 2009. The project continued through 2010 under the name Alton Towers Resort DVD, before ceasing operation entirely in early 2011, when the shop was transformed into the Resort Box Office.