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TowersTastic Summer: Marketing

K

kydog1299

TS Member
It appears that Towers have begun a new marketing scheme, deemed as 'TowersTastic Summer'. The post from the Facebook page from Alton Towers explains more about it:

As part of our Towers Tastic Summer celebration, we're really excited to launch ‪#‎IamTowersTastic‬ - a search to find your greatest memories of Alton Towers Resort. We're keen to hear your stories of why the resort is special to you and see your pictures of the amazing times you've spent here! We're also giving away a family ticket to the Theme Park for our favourite memory or photograph each week!
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This was expected but also unexpected for me, I thought the'd push more on Scarefest marketing now through the summer to get a boost then, and forget about summer marketing all-together, however it seems they aren't going to be forgetting summer for marketing as I anticipated. This campaign looks like it is the replacement for 'Big Six Challenge'.

Thoughts?
 
Is it just me or does the logo look off centre? It's like they had more space for the right but they crop it. I find it a bit unusual.
 
delta79 said:
have they used the forums colour for the Towers Tastic banner?
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I'm pretty sure purple and gold are the main colours on the real life Towers Street. Certainly in the car parks the signs have a purple background with a gold trim. :)
 
A summer event would be great to raise the parks profile again. They should do something on the lawns, not sure what though!
 
GaryH said:
A summer event would be great to raise the parks profile again. They should do something on the lawns, not sure what though!
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One could suggest the park's profile is higher than it's been for a long time, but not for the right reasons.
 
I think i will give it a miss. the last time i was in a blog competition, i lost due to lack of grammar. damn my dyslexia
 
Once again a beautiful con of a prize! Unlimited fastrack sounds great, however as its only for one person, you may as well just use Single Rider Queues!
 
cotda said:
Once again a beautiful con of a prize! Unlimited fastrack sounds great, however as its only for one person, you may as well just use Single Rider Queues!
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If it's a busy day, and depending on which ride you want to go on, Fastrack is often quicker than SRQ. Especially for something like Sonic, Rita or Thirteen. :)
 
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