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Let's not forget that only 3-4 years ago, Alton Towers was reporting bottom line losses and I'd suspect that the resorts liabilities are probably more than £25m too! Blackpools finances appear to be in a much stronger position today than they were 10 years ago. As pointed out, there has been...

The zoo census is a very real, and very important annual event for zoo's and animal parks. I can't believe this rabbit incident is even news? Chessington have to protect the welfare of their own animals, and if the rabbits present any risk, no matter how small, then they should not be taken...

It's painted green at the top to fit in with the trees? Really? What about the glaringly obvious terracotta roof above that? Or the blue towers above that? The green is pretty subtle and works with other colours perfectly. No need to go with something different if it works.

I wonder if they could get ride of the barriers that run across the front of the trains, though this may pose some risks during boarding/disembarkation of the ride.

Re: Secret Weapon 7 Discussion Continued If a SW7 app was in the works, I'd expect it to be done by the same people behind the Scarefest app. http://appsforattractions.com

It's okay saying it has to be quintessentially British, but are there any British IP's left that would have enough pulling power for todays family market? Wallace & Gromit is going to Pleasure Beach, Harry Potter and Lord of the Rings are out of Merlin's league and are already destined for...

Are there any decent IP's left? What about something like Nintendo? Supermario World would be awesome :p Or, I don't know how 'flash in the pan' it is, but it seems to be sticking around, Angry Birds, kids and adults love it! I know a small park recently opened as Angry Birds playground, but...

Re: Major New Accommodation in 2014 - Themed Lodges I guess that was more than likely the budget for the entire Storybook, rather than just the Squirrel Nutty ride? But still, £3m is a staggering sum if correct!

Re: Major New Accommodation in 2014 - Themed Lodges I think cost wise, it's probably somewhere around the £20-25million mark, considerably cheaper than a physical hotel (Splash Landings cost £40m 10 years ago!). With Merlin combining the resort and park operations together under the Merlin...

Re: Major New Accommodation in 2014 - Themed Lodges Well the location is great for future proofing that side of the resort. They've left the site at the side of the Alton Towers Hotel free for either expansion of the existing or a completely new hotel, making the overflow car park opposite the...

Seriously, I just don't get why it's so hard to accept/understand. The drop is accounted for because a portion of approximately 50%-60% of the parks revenue and costs are now accounted for by Merlin Group and not the park directly. The very fact the two years results are completely...

I'd stop accepting odds on Camelot closing... http://www.bbc.co.uk/news/uk-england-la ... e-20197934

After reviewing the 2011 financial report in a little more detail, it is clear that as of the start of the financial year (31 Dec 2010) part of the resorts operations were transferred to Merlin Entertainments Group. For the 2011 financial year, Alton Towers resort limited were operating as an...

I don't have the full figures for 2011, however this is the top level summary of the resorts 2010 financial results. It shows where all the money goes. Turnover: £92,971,000 Cost of sales:-£11,186,000 (includes cost of goods on sale, so food/drink wholesale costs) Administration Costs...

The resort is still massively profitable, it's they have to pay millions in loans back to the Merlin group and multiple banks each year, which means the bottom line always looks bad.

Thirteen was far from a PR disaster :-\ Just because some fanboys didn't like it, doesn't mean it was popular with general joe public. Last years figures were going to be affected by the fact nothing new was added, and there was little television advertising. That said, Merlin don't publish...