Going back a bit, when it comes to interest in this ride... We know more about this ride than we have about any Secret Weapon project ever. Sites crashed when The Smiler aerial pics were released by TowersTimes because track was still being erected, the 14 loops had not been officially confirmed, at the time The Smiler was a very interesting project (with interesting elements), The Marmaliser was intriguing, the theme and marketing was engaging (look at The Smiler logo being placed everwhere with no explanation). The Smiler was a huge project and despite the problems since, it really was the most exciting project since the Tussauds days. Towers had been left without a huge new thrill ride for so long, it really was an exciting time.
Wicker Man... we know the name, the whole track has been constructed during the season, there's no secrets/secret elements, we largely know the theme and where it's heading, even the main theming structure most people knew what it would look like months ago, and most importantly... it's a family ride, and one not being aimed at families. Interest isn't so high because we know A LOT, and the marketing so far is very Th13teen, which most enthusiasts aren't interested in.
I wouldn't say this is a bad thing, it looks like it will be a good, solid, fun family ride with *hopefully* some good theming (beyond the theming structure). It doesn't leave much for you to go running up to Towers in a hurry however.
Plus, Blackpool.
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