I haven't said that the ride would be worse for that person if they saw this thread or if they realise that there is another ride that has this. The ride quality and if that person likes it or not is completely irrelevant.
However the claims that Alton have said about this ride could (note how I said could) have made that person want to visit in the first place. To then pay to get in and ride it, whereas if they hadn't been sold that false image they may not have bothered visiting. That's false advertising. Clear and simple.
Ask yourself a question Rick. Is it, or is it not false advertising if Alton claim that the ride is something that it's not? Is it misleading advertising if they state that the ride is something that it's not?
Personally I don't care because I am not suckered in by advertising, however like it or not, there are rules that have to be followed when advertising a product or service and anyone has a right to raise the issue with the ASA.
It's all hear say anyway if they have been in touch with Alton, but personally I hope they have.
I will reiterate my view that no company should mislead anyone when it comes to advertising (or indeed any other matter). That is why the ASA is there and why they encourage people to raise concerns.