Again, I compare some of the observations in this thread to those of a film critic vs. those of your average cinema goer with 2.4 children
I know what you're saying, but I don't really think I'm going along the same lines as a critic, have you read my posts with an open mind?
This is about fun at the end of the day. A themed coaster is more fun for the public when the theme is a part of the ride experience. But 'telling' a 'story' on a coaster literally is a pretentious thing that I agree makes zero difference overall. Other than filling fan videos online.
I'm really in the minority of enthusiasts when it comes to this. You sometimes read other fans' wishes that the (awful) Smiler promo videos or the Nemesis narration were played in the queue to make the story 'clearer', when really the public are quite right to not care about some dodgy story. That's not fun.
Instead, it's much more effective, and makes a solid difference to the public's enjoyment, if you have the theme born out of the nature of the ride & its setting (in The Smiler's case, a loud, deranged industrial coaster - give it a loud, deranged industrial theme).
Make some anticipation out of it with the music, the dark indoor walk to the station, "half way corrected", etc. The public LOVE that. They won't
ask for it up front and they will come for the loops, but the whole identity and mad experience of the ride is something they remember and come back for.
You can have an unthemed coaster too that's just as fun (like Icon at Blackpool, where any theming is just to give the ride a brand identity). That works in an amusement park, but wouldn't really work in a theme park, and relies on the coaster being astounding.
You needn't go overboard either, the layout at the core is what needs to be focussed on to make a great coaster. This isn't a dark ride where the theme is the whole thing. That's my one worry with Wickerman all along – all this pomp but a naff layout? We'll see.