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I'm wondering have Alton/Merlin lied about a ride's budget before
Yes. They do it all the time.
I had it on good authority from someone who was very involved with Th13teen, who when I asked "how can this be £15m" and the answer was it wasn't anywhere near.
Two reasons, firstly when they quote these figures it incorporated EVERYTHING from the whole season's marketing to merchandising and everything else. Secondly, the budget itself is a marketing gimmick. They want to be seen as building BIGGER and BETTER and MORE EXPENSIVE with every project to create that "wow factor". So a ride years ago might have been £10m, the next one gotta be £12m, next £14m, then £15, then £18m. So on it goes, higher than the rate of inflation, yet gate figures didn't increase..
See what they're doing with Thorpe - over the last few years they've been trying to boost the place as the UK's best thrill park. So we had The Swam at £20m, and now DBGT at £30m (lol whatever). The park doesn't get high enough attendance figures to justify these budgets, Towers should be getting the biggest ones. It's just marketing hype..
It's also worth mentioning that the general public are not stupid, The Smiler could be passed off as an £18million investment comfortably but SW8 better look £15million worth other wise you're going to get "£15million for that!?" and a lot of people feeling cheated. It's all very well and good exaggerating the budget slightly, but you better explain or show where it's gone...
Nemesis - The Pit
Air - The Technology
Oblivion - The tunnel
Th13teen - The freefall drop
The Smiler - Sheer amount of steel
SW8 - We'll have to wait and see
What they state the budget of SW8 as is get to be seen and this is my biggest concern. I worry they will over hype the cost as per and then also go on market it in a similar way to Th13teen, ie. terrifying to try and draw re crowds, when in actual fact it's just a boarder-line family/thrill coaster and nothing more. It could back fire badly!
Agree with this, I work in construction and the station foundation / in situ conc / excavation around it could be costing in the region of £2m- £3m. Foundations and earthworks across the site £1m-£2m. (This isn't a car park coaster!). Station fit out and themeing £0.5m upwards depending on standard. Then there's drainage, electrics, post construction landscaping and you could be up at £5m before any wood on site. The coaster itself will prob be in the region of £5m- £6m and there *might* be a magnetic launch which could be another £1m, there's also an app gone in to smdc to use excavated material from the ride to landscape the field car parks (you've got to loose muck somewhere), this will have a cost. With marketing too you can justifiably be in the region of £12- £15m...[/QUOTE]Corkscrew was cheap to remove as it was a kit on flat ground, likewise Rita needed no major groundworks.
Earthworks on a large scale aren't cheap, and the new ride is on a sloping site with lots of pilings, thick retaining walls and deep excavation.
That alone would have cost Merlin a few million, perhaps that is where the money is going.
Also, at what point do manufacturers step in and say "Woah, hang on a minute this is making our products looks ridiculously expensive"
I can't remember seeing anywhere £20million for The Swarm let alone £30million for DBGT!!!?? Are you sure these were the advertised budgets for these rides?
It's all very well and good exaggerating the budget slightly, but you better explain or show where it's gone...
Nemesis - The Pit - I could see how this would cost a lot. The ride's budget was £10m (approx 19m in todays money), so £4m on marketing, meaning the B&M coaster and pit was probably in the region of £6m. Maybe £1m for the pit and £5m on ride hardware? Seems more realistic to me.
Air - The Technology - Negative. This is B&M's product, that wouldn't cost the park.
Oblivion - The tunnel - Agree, hence why the ride is so short, and I'm sure the water splash section was cut also.
Th13teen - The freefall drop - Negative. Intamin already had the magnetic braking technology, and again the drop track setion is another product for them now, one that they've gone on to sell with other rides.
The Smiler - Sheer amount of steel - Negative. Gerstlauer are cheap, and Saw is a similarly lengthy ride.
SW8 - We'll have to wait and see - I do hope there is some "secret" even if it's just something as simple as The Smiler's first inversion, which they were so keen to hide. It will certainly add more interest in the build up to opening day.
Was Th13teen's marketing too much though? To us yeah, but I think it worked for the general public. Every year I've taken noobs and every year Th13teen impresses with old and new guests I take. I agree it was an intense marketing strategy for something we'd deem family/thrill but does the GP really see it like that, or is it just another coaster to go on?
Did the £18 million include the themeing coasts as well?
I agree that they include everything and in Th13teens instance they had to remove The Corkscrew, SW8 they just bulldozed the flume which would have cost significantly less. Also, at what point do manufacturers step in and say "Woah, hang on a minute this is making our products looks ridiculously expensive"