BZ: Mr. Mack, can I congratulate you?
Mack: To what? It's been five weeks since my birthday.
BZ: It could be that Europa-Park will have a record year.
Mack: It's too early to say. Our fiscal year lasts until March 31st. There are still important months ahead of us. Especially the Christmas season, which can come close to months of the high season. In addition, there is the winter business of our Rulantica water world. The harvest is far from over. But you're right, I guess that the number of visitors will end up being higher than in 2022 – and they were already a record for the park with over six million visitors.
BZ: Won't the park reach its limits at some point?
Mack: We can easily accommodate up to 40,000 people, we're still below that. And we can already control the flow of visitors via online tickets. But in the future, it will be all about making offers to customers so that they don't all come at the same time. We try to do this, for example, with dynamic pricing, i.e. to make cheaper offers at weaker times. We're going to amplify this to make the workload more even. But of course, the park is not getting bigger and maybe at some point we will get to a point where we say that the number of visitors has reached a limit.
BZ: Despite the good visitor numbers, 2023 was not an entirely positive year for the park. In June, there was a major fire in which two of the oldest attractions, the Alpine Express and the white-water ride, burned down. In addition, there was the collapse of a stage during a diving show. In retrospect, do the positive or negative aspects outweigh the negatives?
Mack: The two accidents in 2023 have very different qualities. There was the fire that no one wanted. It has to be said, however, that the emergency management worked excellently and no one was harmed. The other was the incident in August with the divers, where we were the venue but had nothing else to do with it. It was a guest performance where equipment and artists came through an external provider, we couldn't control that. What exactly happened has still not been determined.
BZ: Nevertheless, the number of accidents has increased in recent years. Just five years ago, there was a major fire in which the pirate ride in Batavia burned down. Is this a coincidence?
Mack: It's important to remember that Europa-Park has the dimensions of a small town. Take a look at Baden-Baden, where there were 2022 fire missions in 190 alone. And we've had two in 50 years. And that's with five to six million visitors per year. The simple fact is that such a fire can happen. 40 years ago, a cable was pulled through a wall, chafed and set fire to the insulation. Unfortunately, this kind of thing happens.
BZ: Batavia, the Alpine Express and the white-water ride were among the oldest attractions in the park. Do they simply no longer meet modern security requirements?
Mack: I rule that out. We have an excellent maintenance department where the trains are constantly renewed. The TÜV also regularly inspects the systems, there are clear regulations, and we all comply with them. In this respect, age plays a secondary role. But again, we are doing everything humanly possible to prevent such disasters. Our systems are all networked, are continuously monitored by fire alarm systems and our plant fire brigade is on duty around the clock. And yet, as an engineer, I know that there will always be a residual risk. We try to keep that small, but you can't completely rule it out.
BZ: From the engineer's point of view, the view is understandable. But what was going on in Roland Mack's mind when you heard about the latest major fire?
Mack: At first, it was a state of shock. But then I immediately asked if there were any personal injuries. Fortunately, this was not the case and we were praised by visitors and the media for our professional handling of the disaster. But what hurts me when you read between the lines is that these are systematic errors. That doesn't do it justice, especially since we do more for safety than many others in the industry.
BZ: Let's go back to the burned-out rides. How will they be rebuilt?
Mack: There will be a different concept. We won't be building a hall anymore, the Alpenexpress will run through a rocky landscape. Both rides are scheduled to go into operation in April. We work on it 24 hours a day, except Sundays. If the weather doesn't throw a spanner in the works, we'll make it.
BZ: At the same time, construction work is underway on the new Croatia themed area. Are you also on schedule?
Mack: Yes, we are on schedule. There were supply bottlenecks, which did not always make it easy for us. But we are on track and confident that we will also open this area in April. In December, there will be the first test rides with the new roller coaster, in which many innovative elements will be installed.
BZ: It will also be the most spectacular roller coaster in the park. Is it the case that attractions have to become bigger, faster, more bombastic?
Mack: This development is happening, for example in America. But I'm not going along with this race, especially since it's not economical either. For me, it's about building an amusement park with a high experience value for the whole family. It's not about even faster corners or more loops.
BZ: What's coming to Croatia anyway? Europe still has some countries that are not represented in the park.
Mack: We already have plans for the areas that exist. In addition, there are also the plans for our water park, which we also have to keep an eye on. There, too, expectations are now very high, so we have to make sure that we remain on an equal footing with the major parks around the world.
BZ: Let's stay with Europa-Park for now. What are your plans for the coming years?
Mack: We have a water system in the conceptual design and we also want to develop further in the direction of a show experience. The eight hectares of undeveloped land, on which the horror event Traumatica will take place partly in autumn, is in the planning stage. This is quite a challenge, because we plan it in such a way that we will use the course differently during the day than in the evening. In the evenings, we only allow guests over the age of 16 onto the site, but during the day small children should also come to the new show. How we spatially separate them from Traumatica is part of our considerations. And besides, we will celebrate our 50th anniversary in two years. In addition, we have a nice ride in the pipeline, where we are converting an old system. I won't reveal details yet, but it will be in the center of the park.
BZ: Last week, the largest trade fair in the theme park industry took place in Orlando. Why weren't they there?
Mack: Half of my family was there. I deliberately didn't go there so that my children would notice that they could do things on their own.
BZ: At the age of 81, Wolfgang Grupp from Trigema has now handed over the business to his children. You are 74. Will you still be at the helm at the age of 80?
Mack: I certainly won't play the role that Mr. Grupp played when he was over 80, and I haven't played that role for a long time. We have already initiated the transition. This started years ago, when I concentrated on my work in the USA on the board of the global umbrella organization for the industry, IAAPA. I was on the road a lot and my children automatically had to act and decide independently. But then there were all the setbacks that made the handover concept more difficult, because they fell back on my experience: be it the pandemic or the fires. Everyone was very happy that there was life and work experience in the house.
BZ: Can you even imagine retiring?
Mack: I have to learn not to interfere in a lot of things. That's why I've already outsourced my office from the central, operational administrative area, so that I don't run into one all the time, then it won't be so visible that I get loose. What I don't want to do without is hearing the rustle of the park and passing on tips to the children. But that will decrease from year to year. It's clear to me that I have to hand over the responsibility at some point. Roland Mack will remain in the park. But in a different role.