They really don't seem to have any of the creative minds that Alton towers has, unfortunate really but so far this year they've ruined the park logo, dropped island like no other for a crap tagline, ruined the parks soundtrack, marketing for the new ride is pretty bad I mean that's the second piece of content in the last 24 hours they've deleted out of embarrassment?.
They've gotten a good job at getting across they're opening the UK's tallest and fastest rollercoaster to the public which is fine, I wasn't expecting a nemesis reborn quality campaign but none of this 'backstory' has been sold to me at all.