I can't disagree enough with the sentiment that hyper coasters generally lack theming on the scale of Brake Run. Shambhala and Silver Star both sit on much larger plots of land, and not a million miles away from this, and both have way more theming. Big One also sits on a large plot of land and is probably on a par, yet if was built 30 years ago, and what if lacks in screwed on sheet metal wings, it makes up for with a Pepsi Max can tunnel. Like the ride length, cigarette paint job, and lack of plaza, this has nothing to do with "practicalities", or "aesthetics", or hyper coasters not typically being heavily themed excuses. It looks like it has everything to do with £ Sterling.
They could easily have built something with greater length on that plot of land, with a Stealth style blended paint job, a viewing plaza, and a ride area that doesn't consist of mud. They chose not to because they wanted something unique that broke records for marketing hype, but just didn't have the cash to meet their ambitions.
That said, I'm not against it being stylised rather than comprehensively themed. Just it being done so sparingly, accompanied by excuses as to why. The half a layout that is there looks excellent, but I wouldn't get too excited over wined and dined social media types making rediclous claims on everyone elses behalf about it being "one of the best" or "the best" in the UK/world just yet. I can't even see how something so high and fast, yet plain and short, could be described as such right out the blocks, and be taken too seriously. I remember 5 mins ago when, within the first days of them opening, such claims were showered upon Wicker Man, Icon, Sik, and Rebo. Anything that's half decent is "probably the best" whilst opening hype is high.
I agree with you about the hype comments, for anyone not on board with that, just have a rewind to some of the reviewed of Derren Brown’s GT when it opened, I’ll admit that even I thought it was great (although to be fair I did it with everything working and that great effect with the tube train nearly hitting you).
But I do disagree with the theming/style comments, for me it’s comfortably in better nick than the Big One, I’d far rather a consistent colour scheme and styled area then absolutely nothing other than a blag Pepsi Max Tin (Tunnel) but I appreciate that I really don’t like pleasure beach so I’m probably biased there.