Something I've always wondered about the free ticket giveaways, is who pays who? Alton Towers get up to three weeks 'free' advertising from the sun promotion, and they get a lovely four page spread towards the peak of the campaign.
On the other hand, Merlin give away what I can imagine would be thousands of tickets which must come at a cost to the business! Or does it? Does entry apart from increased maintenance for rides as a result of higher guest figures actually cost the park? I mean with over 50 rides and attractions to maintain, there's a lot to upkeep at Alton Towers
Or do Merlin manage to claw back money through car parking, food and beverages and souvenirs? On the other side of the fence, does Murdoch see a boost in sales from such a generous give away?
Whoever pays who, it must work because it gets repeated for nearly every park in the chain every year!
On the other hand, Merlin give away what I can imagine would be thousands of tickets which must come at a cost to the business! Or does it? Does entry apart from increased maintenance for rides as a result of higher guest figures actually cost the park? I mean with over 50 rides and attractions to maintain, there's a lot to upkeep at Alton Towers
Or do Merlin manage to claw back money through car parking, food and beverages and souvenirs? On the other side of the fence, does Murdoch see a boost in sales from such a generous give away?
Whoever pays who, it must work because it gets repeated for nearly every park in the chain every year!