Highly misleading reports on the geographical size of this project (which we've quickly deducted are as such) are not important. What is important from this report, and has been from the very start 33 pages ago, is how preliminary and fragile this whole thing is.
This potential park has already been compared to Disney World land acquisition in the 1960's, whether Spiderman will feature or not, and whether the annual pass will include Warner Bros studio tour.
All because Comcast bought some land on the site of an old brickworks in Bedfordshire. As if dump trucks full of cash has been extracted from from central government (who are totally still going to be in power this time next year) singlehandedly by Bob the local parish councillor, who text Rishi and made it happen. As if that's how binary government, and business investments work.
I fully acknowledge that the project is far from a foregone conclusion, and I agree that it’s important to remember that given the UK’s prior track record on such projects, particularly a certain recent project in Kent. I definitely understand why some, yourself included, are sceptical.
With that being said, I don’t agree that we should be totally dismissive of any kind of optimistic or excited discussion. People are naturally going to get excited about something like this, and as much as you may dismiss the fact that Comcast have bought land as a minor detail, I think it does prove that they clearly have serious intentions for the area and are not just bluffing or in the earliest, earliest stage of blue sky thinking. With this in mind, I don’t see a problem with having optimistic discussions about what a UK Universal park might look like, because as much as the project is far from confirmed, it is evidently a very real possibility and not just fruitless speculation.
Yes, the official line remains that they are undertaking feasibility studies. I’m sure that there are still details being worked out and assessed by Universal, and these may yet deter them from bringing this to fruition.
However, I’d argue that they must be at a relatively advanced stage with these feasibility studies, because it costs a lot of money and time to engage even at the level Universal currently are. As much as you argue that the land purchase is no big deal, I’d argue that buying 500 acres of land for a mooted $271million isn’t a minor action undertaken by a company who may or may not be genuinely serious about using the land. To me at least, it signals that they must be pretty serious about bringing a Universal park to fruition on that land. Surely it would make economic and business sense to do at least a certain degree of in-depth feasibility studies to identify that particular parcel of land and work out that they could make a success out of building a Universal park on it? I’d imagine that a business like Comcast would not just have purchased a huge $271m plot of land in Bedfordshire for the hell of it, or on the off chance that they
might use it for
something. When hundreds of millions are on the table, you’re talking serious business.
I’d also argue that the project may be further along than Universal are letting on publicly. If the rather official-looking concept art leaked earlier in the thread that was alleged to be 1 year old is genuine, then I’d imagine that Universal must be at a pretty advanced stage with their feasibility studies if we’re at the stage of thinking about what attractions a park might contain. At very least, I imagine that they’d have sussed out the market demand and broad feasibility of the project prior to doing any of this stuff. If that concept art is genuine and is 1 year old, then I’d argue that Universal must have been seriously thinking about this idea for a fair amount of time.
I grant you that the concept art was later deduced to be at a different location in Milton Keynes, but I’d argue that that being the case would raise another question that potentially evidences Universal being further along with their feasibility studies than they’re publicly letting on. If Universal was merely doing early stage feasibility studies, or were just buying land as an exploratory exercise, why has only the land in Bedfordshire been discussed rather than this plot of land in Milton Keynes and other alternatives? Surely if Universal were still in the early stages of exploring, we might have seen other locations being discussed or even purchased as well? I still think that the land purchase is a sign of very serious intent, and that if they were still doing early-stage, basic feasibility studies, we wouldn’t have seen the land being purchased, but I think it’s a point to consider.
I understand scepticism, there are valid reasons to be pessimistic, and people are well within their rights to be sceptical about this. However, I also feel that people are well within their rights to be optimistic, and that there are valid reasons to be optimistic.