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Universal GB - Archived Post Announcement Discussion

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KolonelKlink

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Multi-billion-pound investment secured as Universal theme park and resort set to be built in Bedford, bringing thousands of jobs

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  • The Prime Minister has today closed the deal on a new Universal theme park in Bedfordshire
  • Plans will bring an estimated £50bn boost for the economy and create around 28,000 jobs in total across creative, hospitality and construction industries
  • Set to open in 2031, the theme park will form part of a new planned entertainment resort, due to include immersive storytelling, rides, attractions and hospitality
  • Deal firmly puts the UK on the global investment stage, delivering on the government’s Plan for Change, which will create growth and opportunities across the country
A multi-billion-pound investment in a major new Universal theme park and resort in Bedford has been agreed between Universal, the government and the local council, in a move that represents a major vote of confidence in the UK economy and the future of partnerships between the UK and the US.

The theme park, which is set to be one of the largest and most advanced in Europe, will bring nearly 20,000 jobs during the construction period, with a further 8,000 new jobs across the hospitality and creative industries when it opens in 2031.

Supporting the government’s Plan for Change to create economic growth and opportunities by getting people into well-paid, decent jobs across the creative, technology, tourism and hospitality sectors, Universal has committed to working with local colleges and universities to train the next generation of its hospitality workforce, including through a range of apprenticeships and internships.

As well as generating significant opportunities, the new theme park and resort will bring significant local benefits – with approximately 80% of employees at the theme park expected to come from local areas – and support a stream of ongoing work to unleash the potential of the Oxford-Cambridge corridor through growth, infrastructure revitalisation and further job opportunities.

Universal expects the site to generate nearly £50 billion for the economy by 2055, with 8.5 million visitors expected in its first year – becoming the largest visitor attraction in the UK. This will support the government to deliver its growth mission – creating higher living standards and putting more money in people’s pockets.

Prime Minister Keir Starmer said:

“Today we closed the deal on a multi-billion-pound investment that will see Bedford home to one of the biggest entertainment parks in Europe, firmly putting the county on the global stage.

“This is our Plan for Change in action, combining local and national growth with creating around 28,000 new jobs across sectors such as construction, AI, and tourism.

“It is not just about numbers; it's about securing real opportunities for people in our country. Together, we are building a brighter future for the UK, getting people into work and ensuring our economy remains strong and competitive.”

The development, working with Bedford Borough Council, will be the first Universal-branded theme park and resort destination in Europe and will be part of a larger 476-acre entertainment resort complex.

Proposed plans from Universal Destinations & Experiences, a business unit of Comcast, include a world-class theme park with several themed lands featuring Universal’s distinct brand of immersive storytelling, thrilling rides, innovative attractions and exciting entertainment, all utilising sophisticated and advanced technology. Initial resort plans also feature a 500-room hotel and a retail, dining and entertainment complex.

Mike Cavanagh, President of Comcast Corporation, said:

“We could not be more excited to take this very important step in our plan to create and deliver an incredible Universal theme park and resort in the heart of the United Kingdom, which complements our growing US-based parks business by expanding our global footprint to Europe. We appreciate the leadership and support of Prime Minister Keir Starmer, Chancellor Rachel Reeves, Minister for Investment Poppy Gustafsson, Culture Secretary Lisa Nandy and their teams, as we work together to create and deliver a fantastic new landmark destination.”

Chancellor of the Exchequer Rachel Reeves said:

“At a time of global change, this investment is a vote of confidence in Britain as a place to do business. Universal’s investment will bring billions to the economy and create thousands of jobs to the UK, putting more money in people’s pockets."

Mark Woodbury, Chairman and CEO of Universal Destinations & Experiences, said:

“Bringing a world-class theme park and resort to the United Kingdom is a tremendous opportunity and is part of our strategy to introduce the Universal brand and experiences to new audiences around the globe. We appreciate the incredible support for our proposed project and look forward to bringing it to life in the years ahead.”

As part of the Plan for Change, the government will commit to a major investment in infrastructure around the site to support the delivery of the project and ensure it is well connected and easily accessible. It comes just days after the government signed-off the expansion of Luton Airport, showcasing how the government’s pro-growth agenda is delivering real-life benefits for working people.

The deal supports the UK’s world leading creative industries, a growth-driving sector identified in the government’s modern Industrial Strategy, which will be published this spring. The Strategy will drive investment into high growth sectors, unlocking jobs and growth right across the country.

Universal Destinations & Experiences has a proven track record of building and operating major theme parks and resorts across the globe. A Universal development in the UK will join the company’s existing portfolio of destinations across the United States and Asia-Pacific.

The proposals remain subject to a planning decision from the Ministry of Housing, Communities and Local Government.

***

Universal’s confirmed it will submit its planning application in the “months ahead” and want to start construction next year:

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We don't need post after post of "who/how do you know?". If they choose to reveal that information, it's up to them. It's up to you as a reader whether you choose to believe that information or not.

That said, whilst such posts are not against our member expectations - I would politely suggest to those posters that you can put much greater credence on your post by including how you know such information if you're able to. :)
Just on this, I’m obviously not able to reveal how I knew the announcement was happening - but this forum was the first place in this community to know it was, so hopefully it was worth it.
 
Now I have a good look at the art, it feels like pure concept. The land doesn't reflect the actual parcels Universal own and the multiple small parking spots is suspect.
 
Which one are we talking about, as there appear to be multiple?

The one in the top left looks the most intriguing to me!
 
You think they wouldn’t put it in the announcement art? You can clearly identify other rumoured properties such as Jurassic World and Minions
They’ve said it’s too early to speculate on rides and themed areas, so I think that’s unintentional. There’s also an area with generic castle-themed architecture that could be intended to be Harry Potter after all
 
I don't think anyone can realistically 100% discern or discount themes and IPs from a single overhead concept art. If anything, the top right of the image below the Waterworld type arena looks Potteresque or even Monsters Unchained.

That single image could be just an early concept to big up the announcement and is based on early concepts/other parks, or it could be entirely accurate to what we'll get. We simply can't say for certain - so we can speculate, but we certainly can't say "whelp, no whatever-ip-you-hate/love".
 
I wouldn't put much credence in IP's being there or not there yet. This looks like a conceptual design that isn't representative of the final product. Notice we have no Citywalk and the Parking area is on the opposite side of the Park Entrance. Also, whilst I may be wrong here but it doesn't look like the land properly reflects the parcel at Kempston Hardwick.
 
Just to underline the point about this being a major European tourist pull, overseas news outlets are already covering the announcement within an hour of the embargo lifting:

 
The coasters look really intresting,
Although I am surprised by the number of outdoor coasters, there is a lot of rain in the uk compared to florida and I wonder about getting them working at 365.
I think one of the “coasters” might be the exterior of an indoor Minions Land similar to that in Beijing, which would leave 2 major outdoor coasters.

That’s not tons, and it does look like there are quite a few dark ride and indoor attraction buildings, which is what I was primarily expecting and hoping for from this project.

I’m honestly quite pleased with two major outdoor coasters, if the concept art is anything to go by! They look like really interesting rides!
 
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