Universal slowly joining Disney with the RFID technology
We’ve talked in previous rumor columns of all the groundwork Disney has been doing throughout their resort to set up an entirely new guest experience. Many of Disney’s on-site hotels have switched over from the standard hotel room key to one based on the RFID — or radio-frequency identification — so that you no longer need to swipe the key to get in the room; you just hold that key up to the door and it unlocks. In the near future, your key (or bracelet) will be able to do almost anything during your vacation, including holding your theme park admission, your FastPass Plus info, checking into dining reservations, etc.
Universal is dipping their feet into the RFID pool with the introduction of the new Coke Freestyle unlimited refill bottles.
Coke Freestyle cup at Universal Orlando.
Recently the Coke Freestyle machines (which I’ve declared as one of the
Top five drink options at Universal) have been expanded throughout the theme park, and also have introduced a new one-day refillable cup deal that offers unlimited refills for $10.99 plus tax. The RFID info will activate on your initial filling of the cup, and grant you access to additional refills all day long. And it does more. The RFID info also stops any machine from dispensing soda into the cup before a five minute window has gone by. In addition, it tells the machine it can dispense into the cup, so you can’t activate the machine with your cup and have your friend fill up a gallon jug.
Because the new RFID encoded cups can only be refilled for one day, there are rumors that Universal will sell a new RFID enabled sticker to place on a cup that has already been purchased. Hopefully cheaper than the $10.99 price to encourage people to reuse old cups.
If you’d like to learn more about the Coke Freestyle machines, how the refill program works, and what happened to the Meal Deal cup program, visit OI’s totally updated
Refillable cups and popcorn buckets at Universal page.