Food & Beverage: The Aramark Era begins

[jon81uk]

It will either be alright, or bad enough that it will be another 6-7 years before we eath there again

Do give a trip report and review when you get back!

 

[AT86]

Following the introduction of dining plans for hotel guests, they have now been launched for day guests too:

https://www.altontowers.com/tickets-passes/extras/food-drink/

 

[GooseOnTheLoose]

Following the introduction of dining plans for hotel guests, they have now been launched for day guests too:

https://www.altontowers.com/tickets-passes/extras/food-drink/

I don't completely hate this. I think it's a logical addition in to include, especially when people are booking their tickets and the price point isn't horrendous for a theme park.

I am deliberately choosing to ignore, or rather engage in, the usual Aramark jibes as I don't think it's particularly constructive. That being said, Aramark do need to improve the overall consistency and operations of food and beverage though at Alton Towers specifically.

 

[Excalibur]

Take this with a pinch of salt… HOWEVER…

Our new I say knew he’s been here over a year now but our F&B manager came from Merlin. I got talking to him for the first time and he said he used to run down south so Lego Land, Chessington, Thrope etc and I said oh I presume you’ve heard about Aramark and he replied he was there whilst negotiations were on going and he said that Aramark have screwed themselves over with the pricing as the whole formula they used was based off Lego Land and didn’t take into account any discounts. As apparently Lego Land is one of the biggest discount cards/codes used what ever in the group. Also said that Aramark have to pay X amount to Merlin per guest aswell as other fees on top.

Obviously I don’t know if any of this is true as don’t really know the guy that well however surely would make sense given that a Scarefest burger was £20 last year and so on?!

 

[MaxPower]

I know back in the late 90s / early 00s when the franchises were on park, the franchisee would have to pay the park £1 per customer.

I would imagine it's much the same today with Aramark.

 

[dave___]

I know back in the late 90s / early 00s when the franchises were on park, the franchisee would have to pay the park £1 per customer.

I would imagine it's much the same today with Aramark.

Is that per customer who buys food?

Bit rough having to pay out for every park guest if only 30% of them buy food for example

 

[Excalibur]

From what he said it was as soon as they stepped in the park they had to pay X amount per guest. However not entirely sure how true that is. I think he said it was around 60-90p per guest.

 

[WillPS]

From what he said it was as soon as they stepped in the park they had to pay X amount per guest. However not entirely sure how true that is. I think he said it was around 60-90p per guest.

That's bananas if so. I can understand a fixed commission per cover, a fee per entrant is a very significant commitment tho. Especially when non-Aramark dining options, even hot food ones, exist on park!

 

[Islander]

I dunno, makes a lot of sense to me (from Merlin's perspective at least). You charge per the captive market available - so if you have a small number of guests on park, there's limited potential business, and you charge low. Large number of guests on park, high potential for business, charge high.

It's then in Aramark's interest to create an offering compelling enough to 'convert' that potential business into spend - better they do, more money they get. In theory.