The standard of service Alton Towers are offering to their guests this year is absolutely atrocious.
Both Alton and Merlin knew full well that with Wicker Man opening, interest in the park would be improving and crowds would be returning - with this in mind, you would have thought that making a good impression would be high on the agenda.
WM is a fantastic investment and had the potential to turn the place around again. Sadly, neglect for customer experience has let the investment down hugely and even with such a good ride experience opening, the park is getting nothing but complaints - and rightly so.
People do NOT pay for four major coasters to open at 11am, and moreover the fact that they aren't even ready for 11am is absolutely shocking. Alton used to be able to get ALL their rides open for the start of the day at 10am (with the exception of water rides and occasional issues as per any park), with ERT starting at 9am and consisting of more rides.
Now, I'm no expert by any means, but what the hell can have happened for standards to have dropped this dramatically? My guess would be a reduction in vital maintenance staff, ride staff, or generally a lack of care for guest experience.
Either way, it's extremely sad. Wicker Man was the perfect chance for the park to start over, but they cannot be a successful park when they show such disdain towards customer experience. These are the people who pay to visit your park, and the service offered is simply not good enough. How can they hope to attract repeat custom and good word-of-mouth like this?
Whilst I fully understand that ride closures are unavoidable at times, the sheer number of late openings and ride breakdowns at Alton Towers this year is far worse than in previous years, and wholly unacceptable. They don't care.