Couldn't really give two hoots if they market it as the world's first attraction fully dedicated to continuous Concrete strip footers, it will be a GCI woodie, with what looks to me to be a decent compact layout and from all of the evidence a decent theme.
That's great you're looking forward to it, but I think theres often a misunderstanding between marketing and promotion. If it's promoted OTT, that's one thing. But 'marketing' is the process of deciding what ride to build in the first place and deciding what theme would be popular, so people probably do give two hoots about marketing without realising!
In most developments (not just theme parks) developers will come up with a concept, and then consult with marketing teams who will say what concepts will work for the intended audience and which won't. If done well, marketing is a great thing to make a ride a success.
But Merlin are a group run by ex-marketing directors at the top and they appear to insist on a much more simplified process than normal, which prioritises (at the marketing stage) how a ride will be promoted instead of what's actually designed, usually insisting on there being a 'worlds first' as the ride's whole premise.
It works to create short term impact, until everyone's been on the ride and discover what its really like. At UK Merlin parks, we've seen lots of (in my opinion) underwhelming rides and expensive flops, which were a product of that. Had any of the woodies been built that John Wardley has said he tried very hard to get approved in the past, guests could've had a second Nemesis on their hands. Had these policies been in place then, we'd most likely have "the world's first Arrow pipeline" instead of Nemesis, because Nemesis was given the time to evolve and become the best coaster it could be.
BUT it seems we've now had a change and its landed this small GCI woodie. It's a compromised woodie maybe, but I think this and The Smiler are a step towards a better coaster offering and less reliance on gimmicks. So its great for everyone, because designers can come up with better ideas for the future and im sure once the public get on it they'll realise wooden coasters are great fun too.