jon81uk
TS Member
It doesn't mean that. There is a place for both. AT can offer well themed experiances that offer great coasters in themed environments. Whereas Universal generally takes you "into" the movies.Universal is potentially on the horizon for Bedford, this means that Alton Towers has to keep pushing immersive world building/storytelling over stylistic boredom
Even looking at Epic Universe the main central land is just stylised with a rollercoaster with a loose celestial theme, but other lands like Harry Potter are more immersive. You don't always need to immerse people in something or tell a deep story, sometimes it is enough just to be a thing. Whats the story or immersion of Space Mountain? Even Big Thunder doesn't tell much more of a story than being the wildest ride in the wilderness (Imagineers have since tried to add a backstory with a mine owner or something but it doesn't work).