......The main building would be around 71 metres long and 51 metres wide, and would comprise a steel portal frame with dark green cladding, with a smaller extension on its eastern side. Twenty-seven trees would need to be removed to make way for the new attraction, along with a further 11 in poor condition, but the plans say that this loss would be 'significantly offset' through new tree planting proposed as part of a landscaping works scheme.
According to the application, the development 'will provide a new indoor attraction, enhance the visitor economy and contribute to the economic growth of Staffordshire Moorlands district'.
Around 85 construction jobs would be created over the two year build period, while the completed attraction would support 107 full-time equivalent jobs within the park. Alton Towers says the attraction will generate £5.1 million in indirect and induced expenditure, along with £2.2 million in off-site expenditure.
The application states: "The design of the new attraction will respect its surroundings both in landscape and heritage terms, and the design approach will seek to meet the expectations of resort guests whilst respecting the heritage of the site and its surroundings including biodiversity and woodland landscape.
"In conclusion, the proposals reflect the aims of both national and local policy and guidance. A large benefit of the proposal is that it allows AltonTowers Resort to continue to attract guests and allows the resort to remain competitive within an increasingly competitively market. In turn, this provides noteworthy economic benefits in the form of tourism and employment."
But the application has attracted a number of objections, with some nearby residents raising concerns over its visual impact, noise and traffic.
Alton resident Julian Beattie says: "This development will prove to be a blot on the landscape of the Churnet Valley, no matter what the planning consultants, Lichfields, claim. If built it will ruin the views from Alton, Toothill and numerous other locations."
Another objector James Green, also of Alton, said: "The visual impact on the surrounding area is unacceptable as the proposed building sits above the tree line as seen from multiple highly sensitive locations such as Toothill, Rainroach, Farley Park, and will almost certainly be visible from view points around Alton Castle, St. Johns church and other points in the Town Head area of Alton."
But Alton resident Victoria Hutson supports the application. She said: "I have no objections to the proposed plans and as a person who lives in Alton, I would think this is a great expansion of the current Alton towers park. The investment in the future of the park shows Merlin Entertainment is not only committed to bringing tourists to our area but also jobs."
A spokesperson for Alton Towers Resort said: "Alton Towers Resort is committed to refreshing and diversifying its offer to ensure that it
attracts the next generation of visitors in an increasingly competitive market. This will help secure existing jobs and create new employment opportunities.
"We are immensely proud of our rural location and this plays a key consideration in how we manage the site and shape plans for the future. The Resort will continue to engage with and support the local community in which we are based."
Planners at the district council will make a decision on the application in the coming weeks.
The attraction will be housed within a 20-metre building on land currently used as a maintenance yard
www.stokesentinel.co.uk
Some interesting bits in the local rag about PH.