Blackpool Pleasure Beach: 2025 Discussion

[Quantum]

pleasure beech pricing is basically some guy picking numbers and ideas out of a tombola. It's all over the place, celerbrate it now and then a few weeks down the road the price will have changed or it's gone all together.

 

[Rowe]

The instant I read 'Pleasure Beach Pounds', I thought of the Itchy and Scratchy Money joke in The Simpsons and made this:

 

[rctneil]

I’m sure there’s people with business degrees that can tell me why, but £25 ticket but you get £5 free food/drink just over complicates things, just make the price £20 and allow them to buy the food and drink if they wish.

Totally agree with this, although, including it guarantees PB the £5 from each purchaser, whereas with it excluded it doesn't.

I feel like this ticket should be £15 maximum. £25 is crazy. I do think they are trying to subliminally tell people that well if you pay £10 more then you can get an unlimited ride wristband.

The major problem with that is that the majority of people who want the non-rider pass DO NOT want a ride wristband. They may be parents / grandparents who want to stay with their group whilst others ride the rides.

 

[DistortAMG]

I’m sure there’s people with business degrees that can tell me why, but £25 ticket but you get £5 free food/drink just over complicates things, just make the price £20 and allow them to buy the food and drink if they wish.

Because it is cheaper for the park to offer a £5 food voucher, than physically give £5 off.

The food you buy for £5, would cost less than that for the park to purchase for their catering outlets.

It makes them more money to charge £25 and give a £5 off for food, than just charging you £20. It would still make them more money if everyone claims the voucher, which many wont.

 

[rob666]

The only reason quoted in 2020 for no paid entry was covid...not "Keeping in line with the industry".
We were promised a return of paid entry after covid.
Five years ago paid entry was a tenner, for all the same stuff as now, plus the river caves...and that was an increase of £4 from the previous seasons.
So a hundred percent (plus) increase, for less of an offering, five years later.

The Diamond pass used to be £25 for the season during the late season sale.
It is now £25 per day.
Mandy progress.

 

[shakey]

I have just received an insider photo of the pleasure beach board in a recent meeting..

 

[Bert2theSpark]

I can see why they’ve priced it at that level. It’s a clear indication that they don’t want loads of non-riders in the park, but it’s priced low enough to not lose out on a whole families’ worth of tickets. Due to one person not wanting to do the rides.

And the added incentive of getting people to spend on F&B, with better perceived value when they use the incentive. Meaning that the secondary spend might be dragged upwards. Smart move from Pleasure Beach.

This also shuts up the conversation around non-rider passes, which must be a personal plus for them.

 

[Dipper_Dave]

This also shuts up the conversation around non-rider passes, which must be a personal plus for them.

Far from it, at this price people will talk about it even more. Shouldn’t be more than £10 to walk round doing nothing if you’re taking kids / grandkids etc, and really don’t want to ride

 

[rob666]

If the park was usually half full, then I would accept it.
But the park is often very quiet, my last visit was walk ons through the afternoon on a sunny day.
They will not pick the local market back up...which covers eight million people within an hours drive...with £25 entry, when that was the cost including rides before covid!

 

[Hid]

Is something different about Blackpool clientel because another park in the UK still free to enter is Fantasy Island and they do rather well. Must be a reason why free to enter didn't work in Blackpool

 

[shakey]

Is something different about Blackpool clientel because another park in the UK still free to enter is Fantasy Island and they do rather well. Must be a reason why free to enter didn't work in Blackpool

It did work !!!

 

[Dipper_Dave]

Is something different about Blackpool clientel because another park in the UK still free to enter is Fantasy Island and they do rather well. Must be a reason why free to enter didn't work in Blackpool

For a start, Ingoldmells is a sea of caravans for miles around. If you’re staying there, unless you want to drive into Skegness (not that exciting a prospect), there’s barely anything to do but visit Fantasy Island. There’s little else there other than tacky gift shops, arcades & pubs

There’s plenty of other things to do in Blackpool for families.

 

[rob666]

Is something different about Blackpool clientel because another park in the UK still free to enter is Fantasy Island and they do rather well. Must be a reason why free to enter didn't work in Blackpool

Free to enter meant pickpockets, dodgy ticket resales, pimps, prostitutes and football violence post match by away fans at the start and end of the season.
It was also so crowded at peak times it could take an hour just to get round the park...with many people proud of the fact they had not spent a single penny in the park.

Paid entry at a modest price made the park safer, less crowded, and a more comfortable place to be in...without the bottom end riff raff.
It worked fine for years, then covid, and the usual "We know better".

 

[b2311e]

Right where do I start...!

This afternoon, the park sent out an email:

Making adults feel like children again​

Throughout May and June, we’re making our adult eTickets the same price as our junior one.

Let's just clear things up with that first - it isn't an offer, in fact it's the opposite. They've actually increased the junior ticket to £30 to match the adult price. I'm pretty sure it was already £30 for adults this month.


At some point an hour or so after that, a press release has gone out (which BPB haven't posted themselves) which introduces us to a £25 walkaround pass.
First thoughts to that
1. Absolutely extortionate
2. A fiver worth of food is a bit tight
3. What's the point when you could have bought a Nickland ticket anyway for the same price? (although you'd lose your precious PB Pounds)




Slightly further up the page doesn't offer any more sense:

"From £35" on the adult bit is wrong when they're evidently selling tickets at £30. First bullet point says "save up to £20" which of course you can't do if it's from £35, as that'd only be a saving of £15 off the gate price.

Similar on the junior section, says "save up to £20" yet that's clearly only a £15 saving.

Meanwhile, earlier this week they were running this Facebook advert:



5th May has long gone!

I'll probably have some more constructive thoughts once I've took my head out my hands