Blackpool Pleasure Beach: 2025 Discussion

[Mark84]

Worrying to see the late night riding days aren't as busy this year as previous years have been. First of these in a long time where Big One's queue extension wasn't needed at all.

On another note, a change was made to the operation of the ride turnstiles a few weeks back. Staff can no longer manually release. Fine in theory, but if somebody scans their ticket too quickly before the person in front goes through, it won't release again, so there's no option but to go under or over it. The rate at which this is happening would suggest to me the process needs more thought, or at least program the system to detect whether the turnstile has actually rotated or not..
This was causing a lot of grief for the staff today

The first one at beginning of July was a lot quieter last year. But the advertising for them is too late and not enough. On another note they advertised at the season launch that every Saturday on August was a late night riding or twilight thrills but seem to have not realised there are 5 Saturdays in August this year. The last Saturday in August is advertised at s a 6.30 close but this is Illuminations Switch on weekend normally the busiest late night riding of the year but seems to have been overlooked with the bank holiday falling early. Would be a guaranteed money maker if they were open late on that weekend at least the Saturday. They would also get more people going if they actually made sure their website was up to date as it’s still not been updated since last year with the only firework night advertised on the main late night page being being the 24th August which is a Sunday this year. They may have made new pages but this page comes top in google searches, has lots of links on the website including the openings page and find out more links and the page that had been used for years which many people will look at to see when late nights are. The average person won’t see Facebook updates or spend ages looking for info on a website. To go overlooked when they rely on these days so much is beyond poor from whoever updates the website. Although the social media team have been excellent this year with certain things in general advertising for the this things that matter is lacking or poor all round for everything. You only have to look at the Hot ice show hardly any advertising anywhere this year- and normally it’s all over. A decent marketing strategy regardless of bugdet and they would do so much better. Look at flamingo land, lucky if 20 rides open at minute, tickets 46-58 in advance, poor ops, poor capacity, bad reviews and rides average at best and yet because they advertise properly they get people in and make money. Social media is a small part or advertising, important but small that’s what’s letting them down and until they have a shake up ( a bigger one ) with how that market the park it doesn’t matter how many rides there are, how many new rides open or what price is it won’t make a difference.