Regardless of what old school BPB fans might say, visiting habits have changed now from the 80s and 90s, as have the things that people are willing to spend a lot of money on.
Yes, visiting habits have changed.
In the 70's, 80's and 90's people stayed in Blackpool for longer when they visited. Now people are more likely to come for one or two nights or just for the day, so they don't necessarily want to spend a full day in the pleasure beach with the limited time they have available.
An effective pay per ride / ride ticket system is just as useful to visitors now as it was in the 20th century, and possibly even more so with people making shorter visits.
The current system works and it’s here to stay.
It clearly doesn't work. The walk round charge was introduced in 2009 and since then the pleasure beach have made a loss in every single year apart from one. Some years a very big loss.
I am guessing that they will go completely pay one price sometime in the next few years, another step in the wrong direction unfortunately.
I am not sure what the management see when they look out of the pleasure beach gates. Presumably they think they are located in the middle of the English countryside miles away from anywhere!
Blackpool is the UK's most popular seaside destination and the pleasure beach is just one of many attractions on offer to the millions of people that visit every year. Give people the option to spend just an hour or two in the park and take some much needed extra revenue.
No other seaside park operates the business model that Blackpool Pleasure Beach currently do, and there is probably a reason for that.