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Christmas Season 2024

Ash said:
The Trafford centre, Trentham Gardens, Churnet Valley Railway Polar Express, Lichfield cathedral, national memorial arboretum, Drayton manor, all on the doorstep for people around Alton. It’s cold, wet, dark and you want people of all ages young to old travel 30 mins minimum to get to your event. Why should they? You need a decent offering! Indoor F&B, good attractions, spaces to get warm, things for all ages, things you can’t do other times of year.
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I think the competition from others is why they haven’t pushed Christmas heavily. AT found an event that works for them, the Santa Sleepover with places to keep warm in the hotel and it makes more money than day guests.
 
Very few people outside the thoosie clan would consider a trip to the Towers for a Christmas event for the day...it is a long way from anywhere, there are many real alternatives with far better transport links, and the park is generally associated with warmer weather.
Putting on an event for the few thoosies willing to trek all that way out is never going to be a money winner, whatever they put on.
 
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