that's a good one.
I understand where you're coming from, Merlin can be good with creating big individual set pieces (Wicker, Krake and whatnot).
Overall though Tussauds were streets ahead with attention to detail across rides/coasters and throughout their parks.
Interestingly, I’d actually say that I feel as though Merlin’s attractions generally theme the whole ride a bit more as opposed to one specific area of it.
Admittedly, I never experienced many of Tussauds’ rides when they were shiny and new, so they may have had far more theming and details when brand new, but on the whole, they don’t seem to have as much theming compared to Merlin’s. Take Nemesis, for instance; I know that the technological marvel of the pit itself exists, and I do love that about it as it adds a lot in terms of landscaping and experience, but besides the monster exterior, there doesn’t seem to be an awful lot of
actual theming. The same goes for Oblivion; other than the Lord of Darkness videos and build-up, I’d argue that Oblivion is more of a styled ride than a themed ride. In terms of actual theming, there’s not a whole lot there. And then you have Air, which I’d definitely argue was more styled than themed, although in fairness, they didn’t really have the money to pull off a proper theme because the experimental ride system swallowed up more of the budget than predicted. That’s not a bad thing, as these rides are all still very strong experiences in their own right, in my opinion, and a ride doesn’t always need loads and loads of theming, but I don’t think the whole package is quite there to the same extent as it is on Merlin’s attractions, personally.
By comparison, Merlin’s rides seem to have more to them theme-wise. While Thirteen’s outdoor section doesn’t have too much in the way of theming, relying more on the forest itself, I think the station, indoor queue line and crypt are all very well themed and put together, and there are a couple of nice details in the outdoor queue line, such as the van and the people tied to trees, as well as the wraiths. The Smiler has the huge Marmaliser centrepiece, but also has the indoor queue line with all the projections and buildup, as well as the station and indoor inversion, although admittedly I’d say it’s probably the most weakly themed of the 3 Merlin coasters at Towers, on the whole. And where do I even start with Wicker Man; the queue has so many little details strewn around it, you have the pre-show, the lovely atmospheric station, and not to mention the huge effigy itself!
Moving away from Towers, I’d also argue that Merlin’s installations at Thorpe have stronger theming than those made by Tussauds. Even though I’ve generally always loved the whole area and style of Colossus, what with all the lovely landscaping and ruins, and Nemesis Inferno also has the really nice volcano section before the lift hill, Saw has the whole indoor section and indoor queue line, which are really well put together, in my opinion, and The Swarm has more theming than you could shake a stick at, what with all of that wreckage strewn around, and all the little details around the area! As much as many dislike the ride itself, Derren Brown’s Ghost Train also looks very well themed, in my opinion, although in fairness, Tussauds never did a comparable dark ride at Thorpe.
I appreciate that this might seem a controversial opinion, and as I say, I did not experience any of Tussauds’ rides in their “prime” so to speak, but I can only base this off of my own personal experiences.