According to Ride Rater, there are unconfirmed reports that Mellors are no longer involved with Drayton Manor and/or wanting to buy it, so I’m presuming that may be why the park is intending to/has filed for administration:
https://riderater.co.uk/8332/drayton-manor-going-into-administration/
This is very sad, especially seeing as the park has been owned by the same family for the past 70 years, but I suppose the writing may have been on the wall as soon as COVID happened, even perhaps before.
According to RideRater’s article, the park lost £1.8m in the year leading up to February 2019, and £3.9m leading up to February 2018, so the debts are certainly piling up somewhat. Storm Dennis and the damage that inflicted likely set them back a bit, and that’s forgetting the 3-month COVID closure.
And there’s also the fall in visitor figures that happened post-Splash Canyon, and the ensuing struggle to fund even small things (is it true that they couldn’t pay £250,000 to repair G Force’s trains, which is why the ride closed?). Out of interest, does anyone know what sort of ballpark Drayton Manor’s guest figures are in these days? I seem to remember reading that they got nearly 1.5 million guests a year pre-Splash Canyon, and their park capacity, at 14,000, is actually the same as Thorpe Park’s, so they are no small entity by any means; relatively large as far as non-Merlin parks go.
I personally think the park could be very successful with some clever investment and marketing, and I wish the family & the administrators they appoint the best of luck in turning around the business.