Do they necessarily have to stick to UK expertise, though? There are many foreign companies who do great theming; MK Themed Attractions, Leisure Expert Group (used to be known as Jora Vision), Universal Rocks and P&P Projects are ones based in Europe who still do a fair bit, to name just a few, and looking further afield to the USA, companies like PGAV Destinations, Falcon’s Treehouse and FORREC still do plenty of theming work.
This is the first I’ve heard of a “5-year strategic plan”, though; it sounds very exciting! I’m assuming that started with Adventure Cove in 2021?