Matt N
TS Member
- Favourite Ride
- Shambhala (PortAventura Park)
Admittedly I’m flying a little blind here, as I don’t follow Drayton Manor super closely, but I’m not sure the question is why more guests didn’t visit as much as it is why the guests they had weren’t generating the park a better financial return. I don’t think the number of guests visiting was the problem as much as that the guest numbers they were getting weren’t generating the financial payoff you’d expect.
Even in 2019, DMP was still getting a pretty decent annual guest figure of 1.2 million, which is higher than many parks in both the UK and Europe that are considered to be thriving, yet they were commonly considered to be “really struggling”… I think that’s the part that confuses me.
Even in 2019, DMP was still getting a pretty decent annual guest figure of 1.2 million, which is higher than many parks in both the UK and Europe that are considered to be thriving, yet they were commonly considered to be “really struggling”… I think that’s the part that confuses me.