Been thinking about this today and I’m going to answer with my professional business day job head on.
What business case is there for Merlin to spend money on reverting Duel back to the HH? No member of the GP is ever going to say, “I don’t like the current lighting design in Duel so I’m not going to go to Alton Towers this year”.
Merlin is a for profit company and there isn’t any ROI on changing the lights and upgrading a few props.
ROI comes from the CAPEX and marketing expenditure associated with a new attraction, and it’s for this reason why I think Merlin would rather gut the warehouse and do something new.
My enthusiast Towers loving head says otherwise, of course.
What business case is there for Merlin to spend money on reverting Duel back to the HH? No member of the GP is ever going to say, “I don’t like the current lighting design in Duel so I’m not going to go to Alton Towers this year”.
Merlin is a for profit company and there isn’t any ROI on changing the lights and upgrading a few props.
ROI comes from the CAPEX and marketing expenditure associated with a new attraction, and it’s for this reason why I think Merlin would rather gut the warehouse and do something new.
My enthusiast Towers loving head says otherwise, of course.