I presume that someone didn't sit down manually analysing 550,000 customer reviews. Does anyone know if there are any free programmes you can use to see how a business' Trip Advisor reviews have changed over time? It'd be interesting to see it in a graph. Chessington and Legoland Windsor have been getting poor reviews for quite a while. Legoland Windsor seems to get significantly worse reviews than some of the other Legolands. Similarly Kidzania in London gets weaker reviews than most of the other Kidzanias (I know that's not Merlin, but it's interesting how some of the British versions of these attractions seem to get particularly weak satisfaction scores). I have noticed a downward trend in Thorpe Park's scores. I have also noticed that some of the accommodation doesn't do very well. When it says 'analysts' are the analysts UBS? The article is very vague and if there has been some in depth study it'd be interesting see a few more of the details. Edit: The more I think about this more it seems like sloppy journalism. I'm not disputing that there has been in a decline in feedback over the last 12 months and that shareholder shouldn't be concerned about it, but they're so vague about it all it does seem a bit meaningless. Trip Advisor and Google Reviews are the main source of attraction reviews so I'm presuming that this is what they analysed, but without a bit more about their methodology or any statistics the only thing that's really interesting about this is that it's made the mainstream media.