I don't think 11pm is that early for a park aimed at families like Alton is. Maybe in future they should build a more adult-oriented hotel with a bar that's open late.
Maybe what they should do is opening times depending on time of year like the park does. Except for the fact that I wouldn't recommend shutting the bars at 4pm!For CBeebies Hotel that makes sense, but for the Alton Towers Hotel, where you can also often have conference guests I would expect a bar to be serving to midnight if there are guests that want it. Also it depends on the time of year, at ScareFest and fireworks I would expect guests to be up later as they leave the park later.
The patio is a designated smoking area.
had a great night in the room with our own entertainment.
then they could possibly turn the Emperor Grill into an adult only bar
could they not use the bar in the corporate suite? thats not near any guest rooms