If I’m being honest, I’ll admit that the latest round of cuts baffles me.
I know 2024 was said to not be the best year in terms of visitor figures and income, but surely it wasn’t that bad either? There were still plenty of days where the park seemed decently busy, whereas if I think back to, say, 2015-2017, the park spent much of that period between the Smiler crash and Wicker Man’s opening absolutely deserted.
Yet despite this, it feels like the knife of cuts is possibly coming down as savagely as it ever has. In the wake of 2015, I understood the reasoning behind cuts, as visitor figures did absolutely plummet, particularly in the immediate period following the crash. But from an observer’s perspective, 2024 has not seemed like the dismally quiet seasons post-crash, and if Merlin’s latest attendance graph is to be believed, it’s coming off the back of two record attendance years in 2022 and 2023.
So unless the link between guest figures and income has truly been severed beyond recognition, then I’m struggling to see the justification for such savage cuts.