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Have Merlin lost the plot???

I should also add that this is the “Essential” tier, which grants practically nothing aside from entry and has quite a few exclusion dates.

Correct me if I’m wrong, but I believe it grants around 300 days of entry, with weekends over summer being excluded alongside the usual suspects.
 
I should also add that this is the “Essential” tier, which grants practically nothing aside from entry and has quite a few exclusion dates.

Correct me if I’m wrong, but I believe it grants around 300 days of entry, with weekends over summer being excluded alongside the usual suspects.
The Discovery Pass offered 200 dates and retailed for £99.

The Essential pass offers 339 days of visits. The Gold Pass used to offer around 340 days of visits, usually a bit over.

Saturdays in August are blacked out for the Essential pass, as well as Bank Holidays, but that's surprisingly it (Fireworks too, obvs). Sundays in August are fine.

I can see many families buying a single Gold Pass, to enable the discount and the free parking, and then having Essential Passes for everyone else. Especially at £79 a throw.
 
The Discovery Pass offered 200 dates and retailed for £99.

The Essential pass offers 339 days of visits. The Gold Pass used to offer around 340 days of visits, usually a bit over.

Saturdays in August are blacked out for the Essential pass, as well as Bank Holidays, but that's surprisingly it (Fireworks too, obvs). Sundays in August are fine.

I can see many families buying a single Gold Pass, to enable the discount and the free parking, and then having Essential Passes for everyone else. Especially at £79 a throw.
I've never understood why Merlin do not do a family pass for (say) 4 people and your last sentence could pretty much make up a decent family pass, for perks and price: ≃ £440 or ≃ £36pm is quite a good deal to be honest (based on these sale prices). Tweak the benefits a bit and I reckon that could be popular. I often think when talking to friends about passes that 4 x passes for a family always sounds more expensive than one total price for 4 people, even if there wouldn't be much difference in the pricing!
 
I can see many families buying a single Gold Pass, to enable the discount and the free parking, and then having Essential Passes for everyone else. Especially at £79 a throw.
What we used to do. But seriously, the annual pass is only value if you're going >2 times, and then you're talking less than £25/visit. Merlin might as well drop their trousers and bend over...

As for blackout dates, who even goes at super-peak times?? Id rather gouge my eyes out with the sharp end of a chicken McNugget!
 
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